THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
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The penalties will be as follows: Instructions You are required to use relevant sources to support your answer and the application within ANY of the organizations given below: (Choose ONE only) Unilever Honda Motor Samsung Electronics PepsiCo Exxon Mobil Johnson & Johnson Starbucks Part A - Report 1) Write a group report analysing the factors that contributes to the overall success of the organization that you have chosen based on any
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and African businesses of Unilever‚ a giant of the world’s consumer-goods industries. But even with more than a century of experience in some of these countries‚ Unilever tripped up. Few companies have had the head start in places like Africa‚ China‚ India and Latin America that Unilever enjoyed. Yet despite the Anglo-Dutch giant’s formidable range of products and unprecedented depth of local knowledge‚ when rivals began to push harder its empire came under threat. Unilever was forced to re-examine
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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aspects of competitor analysis. It defines competitor analysis and gives suggestions on how to write a good competitor analysis. The article identifies sources on where to find information for a good competitor analysis‚ and also gives organizational examples to provide good illustrations of utilizing information for competitor analysis. Competitor analysis is a critical part of a firm ’s activities. It is an assessment of the strengths and weaknesses of current and potential competitors‚ which may
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Competitor analysis Importance of competitor analysis and intelligence For a business to be successful it is critical to continue gathering competitor information and keep an eye out for their strategy and ways of approaching the market. This not only helps in protecting the market share of the business but also provides opportunities if gaining more market share and attempts to displace the completion to gain supremacy in the market space. The task Investigate the competition in the UK wedding
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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Know Your Competitor A healthy competition among fellow people is always good for improvement in every field. Especially‚ a businessman needs to be aware of his competitors and the steps they are taking to draw more and more clients. There are a lot of ways‚ got with the help of advanced technologies‚ which can be used for acquiring enough data related to the market: Track the Ad: To track the advertising websites and the keywords used there by the competitors you need monitoring tools like
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SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (A company incorporated in the United Kingdom.) The Company
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