"Unilever corporate social responsibility ethics" Essays and Research Papers

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    One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business’s social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins‚ Bergman‚ Stagg and Coulter‚ 2003:

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    Tutorial 1-Read the ETHICS FEATURE. Corporate Social Responsibility for Competitive Advantage. Summarize the reasons why companies are adopting corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business organizations and what arguments suggest that the role of business is primarily to make profits? My view: The Corporate Responsibility (CSR) debate is very topical. In the past when considering corporate philanthropy (charitable giving by companies)

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    2 Methodology 2 Case Study/Analysis 3 Conclusion 5 References 6 Introduction In global markets‚ modern corporates have significant power to exercise a positive influence in the countries‚ where they buy goods and services from global suppliers in bulk. Recognising this influence is the first step to understand the contribution of the modern corporates in developing countries’ economies and in turn their self-benefit. As being giant firms at one end of the buying chain with the

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    The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers

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    Corporate Ethics

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    Corporate ethics is adapted from the words: ‘sound moral values’. It attempts at putting in place some sense of ‘sound moral values’ within a company’s employee population as regards how they could conduct business responsibly. The recent corporate scandals globally (which have been taken to unprecedented levels) have made managers and researchers to turn their attentions to questions of ethics management. This paper therefore examines how national culture influences ‘sound moral values’ in business

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    Introduction ‘Corporate social responsibility (CSR) is a long-term strategy‚ uniquely relevant to the twenty-first century‚ in which responsible social change can become a source of innovation and profits rather than added cost‘ (Vogel‚ David J‚ 2005‚ p.19). ‘Those that don’t make that effort won’t be a problem because ultimately they won’t be around.’ (L. Hunter Lovins‚ 2006‚ p.26). Obviously‚ CSR is no longer a new strategy to companies nowadays. In terms of definition‚ Carroll (1991) suggests

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    Re-take exam IB55 29 Jan-05-Feb 2013 OPTION 2 This is the mandatory Cover Page to be attached to your exam paper if you choose to work with OPTION2 Dynamic Corporate Social Responsibility: Apple‚ Inc. Marcello Montrone INTRODUCTION The social psychologist Kurt Lewin (1890-1947)‚ once wrote: “There is nothing as practical as a good theory”. According to this saying we tend to consider theory very important and that it can be helpful to guide us on the correct way. This

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    The Importance of Corporate Social Responsibility on Global Business Let’s first define Corporate Social Responsibility (CSR) The World Business Council for Sustainable Development (WBCSD): "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. EU Definition of CSR: "A concept

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    Mr. Kevin Lamb Dated: 3rd October 2011 1. What is the general area that you are interested in? Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity‚ according to a new survey by the Economist Intelligence Unit‚ in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship between companies and their various stakeholders‚ such as investors‚ customers

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    TABLE OF CONTENTS Social Media; Professional Ethics and Responsibilities .................................................................................................. 3 References ......................................................................................................................................................................................... 4 Appendix A – Survey Questions ...........................................................................................

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