VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate
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successful. There are many different aspects of it: popularity of brand‚ high income‚ being a leader. But why some brands became successful and others did not? I want to show few important aspects to become successful on example of “Dove” brand ( part of Unilever company). In 2004 “Dove” revealed the results of global discussion about how women physically perceive their look. The study was based on data collected from a global survey of 3‚200 women. It was their first step to become successful‚ they
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Since 2004 when a study showed that only 2% of women believed they were beautiful Dove has has been rallying females up and promoting the idea of real beauty and that they are worth so much more than their appearance. So why is it that they continuously advertise the idea of beauty‚ through recent promotional videos it is evident that Dove still hold a standard for beauty‚ The Dove Real Beauty campaign targets girls from ages nine all the way to the elderly. One may think that they are offering
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contrasts with with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. Global leaders in the FMCG segment are Anheuser-Busch InBev‚ Nestlé‚ ITC‚ Hindustan Unilever Limited‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ L’Oréal‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi‚ Gillette etc. Companies that work with FMCG are the companies that will always stay strong during financial and economical dips because because
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Rachaita Vyas 64504 Ideas and issues Is globalisation a threat or an opportunity to developing countries? Globalisation as an opportunity Economic development Globalisation can be said to be economically benign; playing the significant role of enhancing economic prosperity and offering a new beacon of hope to developing countries. Globalization is often characterised by a reduction in trade barriers such that there is a free flow of goods‚ services and labour from one country to another contends
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and challenges of Globalization 3 Globalization is changing the international business environment. 5 Globalisation and effects on trade 8 Conclusion 8 References: 8 Introduction Globalisation is not merely one kind of the social phenomenon; however it also has the requirement of the past development. The science and technological development is the main purpose for the globalisation. From the 20th century‚ more companies with the latest technology has appeared with advanced computer
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Globalisation GLOBALISATION: THE DEVELOPMENT OF A COUNTRY Globalisation: The Development of a country Abstract Globalisation plays a very integral part in today’s world. This article will show how globalisation has affected the foreign trade between countries. It will tell us about the types of economy that a country follows‚ that is Open Economy and Closed Economy along with an example of each country. This essay will critically evaluate the pros and
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CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE:
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Globalisation is a concept of creating connections between different countries or is a process of uniting the whole world. Since the late 20th century‚ globalisation has been dramatically increasing as countries have started to realize that it’s very beneficial. This includes rising of Country’s economy‚ improvement in citizen’s living standard and good communication between different countries. Moreover‚ it has become very easy to travel around the world. The process of globalisation involves international
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Product Innovation INDIA Many multinational companies have realised that they need to tailor their products to local conditions to be successful in India. Bhakti Chuganee reports on their experiences. MADE FOR W hen the American cereal manufacturer‚ Kellogg’s‚ entered the Indian market in 1994 and launched its breakfast cereal here‚ it presumed that the Indian market would be a cakewalk. And why not? Kellogg’s was a well known global brand needing no introduction. However‚ Kellogg’s
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