LIFEBUOY Lifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894. It was the first soap to use carbolic acid‚ which gave it a red color and strong‚ medicinal scent. Lifebuoy is still manufactured today and the leading brand of soaping in India. Lifebuoy‚ used by one in two Indians‚ is the largest soap brand in the country. Today Lifebuoy is sold in all over the World. It is market leader in every market where it is sold. The desire to be clean
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An analysis of a television advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent
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anti-globalisation. According to hyperglobalist‚ the current marketplace has more control over the world economy than by governments. The reason is that the fact of market mechanisms is functioning more rational than government. Hyperglobalist also believe that as a whole‚ the power of individual governments is less powerful and the globalisation has caused the ability of individual governments to manage the economy are being weaken. As for skeptical‚ these people view today globalisation process
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. Lyon describes how globalisation has increased the movements of ideas and beliefs across national boundaries. Due to the central role played by postmodern society by the media and information technology‚ which saturate us with images and messages from around the globe. These ideas have become disembedded‚ for example the electronic church and televangelism disembed religion from the real‚ local churches and relocated it on the internet allowing believers to express their faith without physically
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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BEFORE AFTER LIFEBUOY’S REPOSITIONING STRATEGY: Lifebuoy soap is a very old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy
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market research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot
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dates back to 1895 when it first entered the Indian market. “Life buoy” literally means the life-saving buoy thrown out to people at sea to prevent them from drowning. This is where the brand got its name from. Lifebuoy is a product of Hindustan Unilever Limited (HUL)‚ India. It was initially launched with the sole intention of targeting men and everything sporty. “Tandarusti ki raksha karta hai Lifebuoy” captured the essence of their campaign brilliantly. The premise was made clear. Use lifebuoy
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Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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