Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
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CERTIFIED INTERNATIONAL B-SCHOOL AN NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : MBA 3rd Semester SUBJECT: STRATEGIC MANAGEMENT CASE STUDY : 1 The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer‚ its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global
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The case “IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)” is about IKEA’s development from a backyard company to one of the world’s largest furniture retailers‚ which has to deal with the issues of child labor and how they should behave considering economical issues and the company’s policy! Conclusions made in this study are only based on the facts given in the case‚ considering pros and cons of an action. How should Marianne Barner respond to the invitation for IKEA to have
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INDIVIDUALS A group can range in size from two members to thousands of members. Very small collectives‚ such as dyads (two members) and triads (three members) are groups‚ but so are very large collections of people‚ such as mobs‚ crowds‚ and congregations (Simmel‚ 1902). On average‚ however‚ most groups tend to be relatively small in size‚ ranging from two to seven members. One researcher ( J. James‚ 1953)‚ after counting the number of people in 7405 informal‚ spontaneously formed groups found in
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1. What is Groupon and how does it work? What is Groupon’s market? What does this company do and how does it make money? Groupon is an online coupon that allows a customer who subscribes from Groupon.com to purchase or buy a definite service from a local business at a flat discount rate from 50 % to 90 %. A new Groupon is to be sent to the online subscribers each day and it has to be purchased before the specified time limit and it should have a minimum number if the buyers are decided before the
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Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition‚ increasing expectations from customers‚ reduced product life cycles‚ and localized geographic markets‚ Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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Strategic Plan Organization Mission GM Holden is seeking to passionately innovate home appliances products‚ which will satisfy our customers for a reasonable price. Organization Vision GM Holden vision is to be one of the world leaders in motor and appliances while still ensuring that our customers lifestyle are enhanced by our products. Organizational values The organization values the following; Integrity‚ where the
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INTRODUCTION Capital Mortgage Insurance Corporation (CMI) sells insurance to lenders protecting against mortgage default losses. They are a wholly owned subsidiary of Northwest Equipment Corporation. Following their acquisition in 1978‚ CMI’s goal has been to rebuild their business and diversify their services. Mortgage insurance is used to protect mortgage lenders (ie originators and/or underwriters) by transferring mortgage risk‚ and notably tail risk‚ from lenders to insurers. Insurers by their
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SCOTTS MIRACLE-GRO: THE SPREADER SOURCING DECISION IVEY BUSINESS CASE STUDY 908M78 Introduction This paper provides a case analysis and case solution to an Ivey School of Business case study on Scotts Miracle-Gro‚ the biggest company in North America’s lawn and garden industry and the world’s leading supplier and marketer of consumer lawn and garden care products (Gray & Leiblein‚ 2008‚ p. 1). The time setting for the case is the summer of 2007. The case focuses on questions about where
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Strategic objective of company Starbucks set up its strategic objective in various ways to accomplish its mission and vision. Since July 2009‚ Starbucks began grinding coffee each time a new pot is brewed‚ instead of grinding coffee only in the morning. This is because Starbucks wants customers to smell coffee aroma all day long. In 2002 until 2007‚ Starbucks gained a very large amount of profit because the aroma of its coffee spread around the world. Eventhough at the end of 2007 Starbucks received
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