Hindustan Unilever Limited About the Company: Hindustan Unilever Limited (HUL)‚ previously known as Hindustan Lever Limited (HLL)‚ is India’s largest consumer products company. It was formed in the year 1933 as Lever Brothers India Limited. Headquartered in Mumbai‚ India‚ it has about 45‚000 employees and is the market leader in the FMCG industry in India. Financial Statement Analysis of Hindustan Unilever Ltd. |Items |Year 2007
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and African businesses of Unilever‚ a giant of the world’s consumer-goods industries. But even with more than a century of experience in some of these countries‚ Unilever tripped up. Few companies have had the head start in places like Africa‚ China‚ India and Latin America that Unilever enjoyed. Yet despite the Anglo-Dutch giant’s formidable range of products and unprecedented depth of local knowledge‚ when rivals began to push harder its empire came under threat. Unilever was forced to re-examine
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Common Strengths The strong branding of the two companies make them one of the most successful brands in the world. Extensive experience in marketing in different market segments and is two of the best marketers in the world. Known for its diverse brand portfolio. The companies are able to customize their global products and brands according to the local preferences. Significant scales of scope and economies in their operations Access to global resources and synergy of resources and operations
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Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning the new product into different segment from Unilever’s other products‚ OMO and Minerva. The economic upturn by Plano Real brought the higher purchasing power for consumers in the Brazil and this has
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THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
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A. Strategic resources required 1. Core Competencies Flexible with seasons Fashion is fickle‚ and trends come and go. For Katsa Co. to be able to survive in the cutthroat world of fashion‚ it has to be able to keep up with the fast-changing trends. The company has to be forward-looking: anticipating what designs would prove popular for the forthcoming seasons Innovative designs Through test market surveys‚ we will able to determine what designs are more popular with our target market‚ which
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evidence of Charlie’s failure as a leader is when he calls the group together to communicate the news about losing their major customer. The mood is somber as Charlie calls the group together to “mourn” (Sloane‚ The Chattanooga Ice Cream Division‚ HBR‚ p.1) and to figure out what needs to be done about it. As a leader he must exude a sense of “positive energy” (Jack Welch‚ Winning‚ p.84) to prepare his people to act and energize their best thinking to deal with this challenge. His style of (S) may
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end‚ then it could well signal the death knell for the industry‚ and how it operates. If this ubiquitous amphibian’s aurally annoying song‚ converted from a mobile phone ringtone‚ outsold even mainstay acts such as Oasis
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Husky Injection Molding System Wang young Do ‚ Dai sun Kong Contents • The market of Injection A. Overall B. Injection molding a. production b. sales and service & competitors c. Technology • Husky A. Introduction a. Product b. Production c. Technology & Sales and service d. ownership & values B. Competition C. Crisis and Decisions • Study questions A. Overall market A. Overall market a. Injection molding _ production Processor needs 1 machine + 2~4 molds 1. Machine A. Smaller machines -
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