DOVE Case * In the 1950s Dove established the market positioning of being unique and differentiated itself from other normal soap bars‚ which leave the consumers with dry skin after usage‚ by coming up with a bar that moisturizes the consumers` skin after usage with inclusion of one-quarter cleansing cream. * It aimed to become a masterbrand in February 2000 to extend its category beyond the beauty bar category‚ such as deodorants‚ hair care products‚ facial cleansers‚ body lotions and hair
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models. 2 Must-Read Article Inventory • • • • “Decision trees”‚ Robin Greenwood (HBR‚ March 2006) “Note on Linear Programming”‚ Jonathan Eckstein (HBR‚ November 1992) “Sampling and Statistical Inference”‚ Arthur Schleifer (HBR‚ August 1996) “Decision Analysis”‚ (HBR‚ December 1997) 3 Widely used Books for Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal
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HBR CASE STUDY ON “THE BEST OF INTENTIONS” - John Humphreys Submitted To Prof. Neeta Jain FORE School of Management Analysis Submitted By – Aayushi Singh (221002) Anjali Gera (221001) Ankit Arora (221022) Deeptiman Dasgupta (221039) Gaurav Maheshwari (221049) Gagandeep Chawla (221046) Analysis 1 – Issues in the case The major issues in the case are: i. Discrimination between employees – a) On grounds of gender : Some territories of business at AgFunds were conservative and the customers
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of the market‚ Selecta has to plan its growth and business strategy in the future. With its passion for exceeding the expectations of consumers‚ unwavering dedication to quality‚ and unrelenting quest to improve itself through its innovations‚ Unilever RFM Ice Cream Incorporated sees itself winning stomachs and hearts to be become the world’s preferred pleasure food. MAS MASAYA TALAGA PAG MAY SELECTA! Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila
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HBR CASE STUDY Good Money After Bad? Jack Brandon’s initial idea has not panned out‚ and the cash is nearly gone. But he’s got a new plan. Will you back him a second time? by John W. Mullins F Daniel Vasconcellos overlooking the sparkling lights of San Francisco‚ Christian Harbinson gazed across the bay to the hills above Sausalito. “There’s nothing like a vigorous hike‚” he thought‚“to clear the mind before a crucial meeting.” It was a mild March evening‚ and the 35-year-old venture
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Dove: Evolution of a Brand Introduction Unilever was formed in 1930 when the U.K-based Lever Brothers combined with the Dutch Margarine Unie‚ a logical merger given that both companies depended on palm oil‚ one for soaps and the other for edible oil products. It operated on every continent and described itself as combing local roots with global scale. Positioning In the 1950’s: The first Dove product‚ called a beauty bar‚ was launched in 1957. It would not dry out skin the way soap did. The company
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[pic] Background Dove soap was launched in the United States in 1957 as a non-irritating skin cleaner for treatment use on burn and wounds during World War II under‚ the one of the largest consumer products companies in the world‚ Unilever. The basic Dove bar was reformulated as a beauty soap bar with one-fourth cleansing cream. It was the first beauty soap to use mild plus moisturizing cream to avoid the drying skin. |Time line |History of Dove
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Introduction International Business Professor Dr. Sjoerd Beugelsdijk Case 6.2 Sony: Managing the International R&D Network [pic] December 2‚ 2009 Group #22 Jaime Ríos Balandrano s1797077 CHAPTER SIX – SONY 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? Sony’s internationalization was in a slow-cautious way. Sony
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IOI Case: Team 2 Analysis The IOI Group‚ or the Industrial Oxygen International‚ has demonstrated its dominance in the palm oil industry since 1995‚ as it has continuously been expanding and profiting through its vertical integration strategy by controlling the production and distribution line from the upstream to downstream. However‚ through the process of expanding‚ IOI has encountered several obstacles that have slowed their progress down. It has faced problems such as lack of land and resources
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product within 2 months in order to continuously increase its share in the current market. Why: Unilever is a one of the largest consumer product companies that put its innovation as the core value of the company and introduced the Vitality mission to create a stronger focus on the needs of consumers. The SlimFast experienced a considerable decline from 2004 to 2006 after it has been acquired by Unilever. The company is expecting to have positive growth for the first time in three years during the
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