[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in Home & Personal Care Products and Foods & Beverages. HUL’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10‚000 crores. The mission that inspires HUL’s 36‚000 employees‚ including about 1‚350 managers
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Hawaiian Punch is the leading brand of fruit drink brands in the United States and has a long history of satisfying customers. The Hawaiian Punch brand traces its roots back to the 1930’s when it was developed as tropical-tasting syrup for ice cream and later sold as a drink. The brand has been owned by several different companies over the years and was recently purchased by the Cadbury Schweppes Company from Procter and Gamble Corporation. Hawaiian Punch joined the Dr. Pepper-Seven UP Inc. bottling
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Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
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CASE STUDY 1. Describe the service organization culture at Amy’s Ice Cream. Amy’s Ice Cream culture is rather laid back. The atmosphere in the parlor is cheery and everyone exhorts a friendly and happy attitude. Amy encourages employee empowerment by allowing the employees to dress as they wish and to interact with customers in a way that is more suitable to their personality. The customers’ attitude is very important to the management as well as the employees so they make sure that customers
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Wal-Mart: Wal-Mart should use market development strategy to enter the Pakistani market. As the population of Pakistan consist of 17 billion people and most of the people belong to low-middle income group. Wal-Mart is well known for its low cost strategy and has a large range of products. They can use these strengths in an effective manner to take the advantages from the opportunities exists in the market of Pakistan. Wal-Mart has a successful management style all over the world‚ which they can
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FAYOL’S 14 PRINCIPLES OF MANAGEMENT APPLIED ON UNILEVER AND PROCTOR & GAMBLE Yohaan Samuel H00114548 A Frenchman named Henri Fayol (1841-1925)‚ although an engineer came up with a theory. He changed the thoughts of business administration and sculpted a structure of management that is practiced even now in this day and age by a vast number of companies worldwide. This theory of his‚ now commonly known as ‘The 14 principles of management by Fayol’ is going to be applied in two mega-organisations
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Strategy and Innovation‚ Practical Work Assignment #1 Evolution of new markets: US 19th c natural ice In the first two chapters of the book “The evolution of new markets”‚ Geroski endeavors to explain the formation of new markets by disruptive technologies‚ the source of these tech discontinuities‚ and the various factors and common patterns in the formation of these new markets. Understanding the process or idea of new market formation‚ Geroski explains‚ can help in understanding the future
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Inside Unilever: The Evolving Transnational Connpany by Floris A. Maljers The story behind one worldwide company’s flexible organization-and the managers who make it so successful. These days‚ Unilever is often described as one of the foremost transnational companies. Yet our organization of diverse operations around the world is not the outcome of a conscious effort to become what is now known among academics as a transnational. When Unilever was founded in 1930 as a Dutch-British company
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changing consumer needs‚ innovating to “wow” their customers‚ winning their hearts through excellent consumer networking. Finally it mentions the commitment Unilever has towards its social corporate responsibility. The company’s basic motto is: “Meeting the Everyday Needs of People Everywhere” The planning function involves working on strategies to achieve this goal. Narrowing down from this we have their evolved mission as we’re told: "Unilever’s mission is to add vitality to life. We
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