"Unilever ice cream strategy" Essays and Research Papers

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    Fairness cream for men. Several new brands have cropped up following the lead of Fair and Handsome from Emami‚ the House of Fair and Lovely‚ the most popular fairness. We now have Vaseline and Nivea running the race to capture the market of men who wish to have fairer skin. We wished to analyse how the youngsters of today perceive this cream for fairer men‚ which breaks the conventional image of “Tall‚ Dark and handsome”. Hence‚ the question‚ “What do the Indian youth think about the Fairness Cream for

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    Ice Fili Case Summary

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    To Ice-Fili CEO: The Vision of Ice-Fili Ice-Fili pursues a strategy of product separation‚ focusing both on high quality‚ new flavors and product lines‚ and more importantly‚ and original branding methodology that combines long-established business goals with a progressive public agenda to form a definite unique attractive product offering. Ice-Fili sells a product that is not only a leader in its market share‚ but truly a product made of value to bring success. Our overall corporate focus

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    Regain Youthful and Vibrant Skin Using LeEscens Cream Everyone in this world wants to look young and beautiful. One can never escape getting old‚ as it is not under one’s control. But what one can do is delay or prolong getting old and it is definitely in one’s own hand. Of all the body parts‚ face is the one which immediately showcases one’s health. Often beauty is linked to one’s social status nowadays. A beautiful face never fails to make heads turn. No doubt‚ everyone is trying many things and

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    Ice Fili Case Summary

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    The problem that Ice-Fili was stemming from the rising level of competitiveness in a growing industry in Russia. Currently the companys position is favorable given the fact that it has a higher production capacity than its rivals. And it also has the lead over internation competitors such as Nestle and Baskin Robbins in terms of market share. However the competition position was not sustainable because of the rising level of competitive threat‚ not only in the form of manufactuerers upgrading their

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    Ice to the Eskimos

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    Spolestra articulates 19 principles or ground rules of jump-start marketing‚ which are: 1. You ’ve got to want to clip on the wires and turn up the juice. In other words you and your team must be highly motivated to try new things to reposition your product. 2. Don ’t fool yourself into thinking you ’re somebody else - accept the realistic limitations of your core product or service‚ and build from there. 3. Increase the frequency of purchases by your customers. No matter how poor your current

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    of Hair Removal Creams The foremost benefit of hair removal cream‚ of course‚ is the removal of unwanted hair. However‚ there are several ways to remove body hair‚ so it helps to compare depilatories to other methods. Consumers often look for cheap and easy fixes to just about every dilemma. Hair removal creams can be both. Prices range from $4 to $15 for most chemical depilatories‚ so you should have little trouble finding an affordable option. Moreover‚ if you pick a cream that doesn’t work

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    Ice Breaker Acitivity

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    teeth are shown. If this gets too easy‚ get them to grab their tongue or something else to make it harder. Played with the right group of people‚ this is an absolutely hilarious game. By substituting vegies with names‚ this could become a good ice breaker too :D Secret Identity Have everyone secretly write down the name of a person on a small piece of paper or a "post-it" note. It has to be a person that everyone in the room would know about - a famous historical figure‚ an actor or sports

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    |Anti-ageing cream goes young | |2 Jun 2008‚ 0155 hrs IST‚ Amit Sharma‚ TNN | | | | | | | Print 

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    A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment

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    U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E   Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially

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