"Unilever ice cream strategy" Essays and Research Papers

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    Ice Cream Industry Analysis

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    2010 MITESH MEHTA IBS HYDERABAD 5/10/2010 ICE CREAM SCOOPING PARLOURS ICE CREAM V/S FROZEN DESERTS | Ice Creams | Frozen Deserts | Defination : | Ice cream is a frozen dessert usually made from dairy products‚ such as milk and cream‚ and often combined with fruits or other ingredients and flavours | A frozen dessert is any type of dessert made by freezing a mixture of liquids‚ semi-solids‚ and sometimes even solids. | Fat Content: | Contain at least 10 percent milk fat and 6 percent non-fat

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    Pran launching ice cream

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    Analysis: Bangladesh ice-cream industry is growing. Despite increasing market demands‚ only a few companies have entered this industry due to entry barriers of lengthy and complex production process and high investments. However these companies have established their positions in the market very efficiently. Names and short descriptions of these companies are given bellow. Igloo: Abdul Monem Limited is manufacturing and marketing Igloo ice cream. Being the pioneer ice cream brand in Bangladesh

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    important for my analysis. Furthermore‚ I conducted a field research in an attempt to understand consumer habits‚ tastes and price sensitivity when it comes to ice cream. Moreover‚ I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad. It was obvious from the findings I got from my management research that this is a company that operates from “gut-feeling” as

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    Arce Dairy Ice Cream

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    CASE: ARCE DAIRY ICE CREAM I. TIME CONTEXT 1991 II. VIEW POINT Elsie Arce-Romero‚ VP Advertising and Promotions III. CENTRAL PROBLEM How will Arce Dairy Ice Cream compete in the ice cream industry and regain success using its new brand name? Symptoms: Low market share‚ wherein‚ Arce Dairy Ice Cream belongs to the remaining 10% of the ice cream market. Cause: Poor promotional and distribution strategies IV. STATEMENT OF OBJECTIVES: Must Objective: To increase in one month’s

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    Chattanooga Ice Cream Case

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    The Downfall of Chattanooga Ice Cream 1 THE DOWNFALL OF CHATTANOOGA ICE CREAM AMBER PARKER JACK WELCH MANAGEMENT INSTITUTE PROF. ARDITH BOWMAN JWI510007 5/12/2014 THE DOWNFALL OF CHATTANOOGA ICE CREAM 2 ABSTRACT In this paper I will do an analysis on what I think cause the downfall of Chattanooga Ice Cream. I will also give and observation of the Chattanooga Ice Cream Division and how lack of respect and communication caused them to lose one of their biggest clients. I assay Charlie Moore’s

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    area of 15 x 30 feet. It carries the name “BitterSweet” to symbolize its product‚ low-fat‚ vegetable ice cream. “Bitter” for vegetables since most people perceive vegetables as bitter and the main offering of the store is the ampalaya-flavored ice cream which may seem interesting since the said vegetable has a bitter taste‚ and “Sweet” for the taste of ice cream. Product . BitterSweet ice cream is made especially to promote a fulfilling yet a healthy life. It is a nutritious product since its

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    In the early 1990s the ice cream industry was state regulated. It had artificial market‚ where all production was sold despite huge overproduction in the industry. During transition from state governed to market economy‚ the industry shrank rapidly and was unattractive mainly because of political and financial turmoil. Once Russian economy reemerged from the crisis‚ in the late 2001‚ the industry stabilized. Industry forces started to play major part in its attractiveness and macro factors did not

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    document focuses on the Chattanooga Ice Cream Division case study developed by Carl Sloane. Leadership opportunities and action are defined based on the characters in the case study. Dysfunction is evaluated both from a team aspect and from the leadership role. Specific development activities are identified to help the individuals develop emotional intelligence. Finally‚ recommendations will be made to guide the team forward. Background Chattanooga Ice Cream is a division of Chattanooga Food

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    Arun Ice Cream

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    Work from home new mantra for IBM employees The last time Kumar‚ a sales executive working with IBM India‚ visited his company’s registered office in Bangalore was some six months ago to get his broken attendance card replaced. Kumar‚ 35‚ is among nearly 50‚000 IBM India employees who are working from anywhere‚ but the office. "I do not have to show my face to my boss anymore‚ well at least for a few weeks or months at a stretch‚" says Kumar‚ who requested that his first name not be revealed. "I

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    Beano Ice Cream

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    Amanda Dundee BEANO CASE QUESTIONS 1. Harris’s partnership proposal is not fair for Smith. He completely revised the original investment amount and loan deal that they had original discussed. He is asking to raise his share to 49%‚ which would pose many problems for Smith in the control of the company. Giving Harris that high of a stake in the franchise would be giving him a lot more money‚ and half of the control. Smith would be dependent on Harris‚ and if something suddenly happened to

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