"Unilever in brazil marketing strategies for low income consumers" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    Unilever Brazil

    • 1006 Words
    • 5 Pages

    Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto

    Premium Brand Brand management Brand equity

    • 1006 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Unilever in Brazil

    • 823 Words
    • 4 Pages

    Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing

    Premium Laundry Laundry detergent Washing

    • 823 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Unilever Brazil Case

    • 3506 Words
    • 15 Pages

    Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company‚ its competitor and its performances

    Premium Laundry detergent Consumer theory Brand

    • 3506 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Unilever Brazil Report

    • 2401 Words
    • 10 Pages

    able to build a story of success in Brazil… • 1 Unilever Brazil became one of the most successful operations of Unilever around the world; The 3rd largest and the single biggest D&E business. 2 We sustained market leadership in 10 major categories and developed brands that area part of consumers day to day life (200 products consumed every second) • 3 We are recognized as an incredible talent pool in the region and one of the most desired places to work for Brazil 4 We have top notch infrastructure

    Premium Household income in the United States Economic growth

    • 2401 Words
    • 10 Pages
    Good Essays
  • Good Essays

    resources‚ and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991‚ many MNCs have entered India. Today‚ global companies having subsidiaries in India include Unilever‚ Nestle‚ BATA‚ Colgate Palmolive‚ Procter

    Premium Board of directors Marketing Unilever

    • 24560 Words
    • 99 Pages
    Good Essays
  • Satisfactory Essays

    Unilever in Brazil Case

    • 346 Words
    • 2 Pages

    November 14‚ 2011 Unilever in Brazil Case Write-up Background: Unilever is a $56 billion company that sells a wide variety of consumer goods. One of their most well-known products is powdered detergent. At the time this article was written‚ Unilever operated in over 150 countries worldwide. One of the countries that they have had particular success in was Brazil‚ where they controlled 81% of the market. The problem was that they were having trouble capturing the entire market‚ as the rest

    Premium Marketing Brand

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Unilever Strategy

    • 3180 Words
    • 13 Pages

    Unilever is an Anglo-Dutch multi-national corporation‚ one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories‚ operating in over 150 countries. In 2012‚ Unilever added nearly €5 billion of turnover‚ pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing‚ Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product

    Premium Ho Chi Minh City Ho Chi Minh Vietnam

    • 3180 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Case Unilever - Marketing

    • 3153 Words
    • 13 Pages

    MGT 6170-MarketingUnilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................

    Premium Marketing

    • 3153 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Low Income

    • 667 Words
    • 3 Pages

    Budget Summary My perception of quality of life changed dramatically during this project. Living at a low income wage was a difficult thing to do especially at $26‚560 a year. Living with all of the basic necessities took up a large portion of my paycheck. At a wage where my wife and I are barely getting our family by is stressful on many levels. I was trying to find the best deals on food and after school care without sacrificing quality and health. Cheaper food was not nutritional so I had to

    Premium Nutrition Economics Malnutrition

    • 667 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study Unilever Brazil

    • 1314 Words
    • 4 Pages

    study Unilever Brazil BT provides an IP-based infrastructure to serve consumer products giant at its new South American home “BT was fantastic in fulfilling our deadlines‚ which were extremely aggressive. The team quickly understood the importance and urgency of the project‚ and they had a wonderful sense of partnership. They aligned all of the external providers‚ achieving a high level of efficiency making sure the project was a success.” Alfred Gunter Infrastructure Account Manager Unilever Brazil

    Premium Convergence Brazil

    • 1314 Words
    • 4 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50