Project Report on e p ‐ A Marketing Pers spective Sub bmitted to Dr. A Anita Goya al Pr rofessor‚ M Marketing Group‚ IIM Lucknow w S ubmitted by Group 9 Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9 SECT S TION 1 (Words 1290) The Compa any Pantalo Retail (I oon India) Pvt. Ltd.‚ a part o the Futur Group‚ is a leading I L of re s Indian opera of ator multiple retail form
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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Paper Abstract: This is a case study for Schwinn bikes that addresses these issues: the strengths and weaknesses of Schwinn; the opportunites and threats that face the company. Evaluates Schwinn’s strategy of selling bikes for prices from $100 to $2‚500‚ and Zell/Chilmark’s decision to invest $50 million in Schwinn. Calculates the breakeven point and the payback period. Paper Introduction: Schwinn Bicycles Two strengths of Schwinn are its name recognition and its brandloyalty Another strength
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Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was McDonalds‚ “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course‚ I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth‚ and I am not referring
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Product Boost juice offers a selection of delicious freshly squeezed juices‚ smoothies and crushes‚ such as low fat smoothies‚ lean & green‚ boosters etc. Boost juice is convenience good that meets customers’ pursuit for healthy fast food‚ currently in the growth stage of its product life cycle. In terms of the augmented layer‚ Boost juice differs from other competitors in terms of its brand‚ environment-friendly packaging‚ and bright‚ vibrant juice bars. Boost juice bars have bright color‚
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To: Business 101& From: Alex Parsons Date: November 1st Subject: Team Research Assignment Amazons Marketing Strategy Summary: The marketing strategies of Amazon are divided into six main parts. It starts off with the company freely proffering products and services. Then it uses a customer-friendly interface to achieve a much better look. It also scales easily from very small to large. It exploits its affiliate’s produces and resources. It also uses existing communication systems. Lastly it
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LENOVO COMPANY HISTORY Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market‚ after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years‚ Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005‚ it purchased IBM’s division. Lenovo has been the market leader for seven consecutive
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Marketing Strategies For Julies Biscuit Market Segmentation Strategy Geographic Segmentation In rapidly developing Malaysia‚ the demand for better quality biscuits is on the rise. Julie’s products are well received by Malaysians as well as overseas consumers. Julie’s has become a household name in the relatively short period. Since 2005‚ Julie’s biscuits have been exported to more than 50 countries‚ including Asian‚ the Middle East‚ Japan‚ Taiwan‚ China‚ Mongolia‚ Bhutan‚ Nepal‚ Bangladesh‚ India
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------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology consumer electronics‚ mobile communications and home appliances‚ with more than 93‚000 employees
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Sony’s Marketing Strategy New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded
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