MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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complex because of conflicting marketing targets and conflicting marketing factors. Rationalization of the brand portfolio allowed our competitors to increase revenues by 50%‚ margins by 100%‚ and strengthen its positions on the market. We are facing the need to change in order to be able to keep up with the competitors. * Our strategic alternatives are: 1) to internationalize the brand portfolio 2) to stay in differentiation strategy 3) to adjust with adaptive strategy (Think Global‚ Act Local)
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Written Case Study Unilever Question 1 Briefly explain the concept of integrated marketing communication (IMC). How well has Unilever – (product brand selected) used the main elements of the promotion mix to create an IMC? Justify and support your answer with examples of the various elements used. Introduction Integrated Marketing Communication (IMC) is quite a simple concept once you understand it. It makes sure that all forms of messages and communications get linked together. So what this actually
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Contents Introduction to marketing strategy………………………………………………………………2 McDonald’s Pakistan History………………………………………………………………….2&3 McDonald’s Pakistan……………………………………………………………………………3 Marketing Strategies…………………………………………………………………………….4 Mission Statement……………………………………………………………………………….4 Business Strategy………………………………………………………………………………...4 Strategy as per Pakistani Market…………………………………………………………………4 Segmentation‚ Targeting‚ Positioning…………………………………………………………….5 Marketing Mix Strategy…………………………………………………………………
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A Report on OrganicKidz: Marketing Strategy LETTER OF TRANSMITTAL From Atul Kumar To Jane Walter OrganicKidz Calgary‚ Canada Date: September 20‚ 2009 Subject: Regarding Costco’s offer to supply stainless steel baby bottles Dear Ms Jane Walter‚ With reference to the above mentioned subject‚ please find my report enclosed. The report contains an analysis of the situation‚ problem statement‚ a list of the options available‚ the criteria for evaluating these options and a final recommendation
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Brand Positioning Strategy Summary Report Thebe Ikalafeng Group MD The Brand Leadership Group 25 October 2007 Contents 1. 2. 3. 4. BRIEF APPROACH SUMMARY INSIGHTS & BEST PRACTICE POSITIONING THE GAUTRAIN BRAND 5.1. BRAND ESSENCE 5.2. BRAND BLUEPRINT 5.3. BRAND ARCHITECTURE 5. 6. ACTIVATING THE BRAND ACROSS PHASES NEXT STEPS The Brief Develop an integrated project overarching brand proposition: what the Gautrain brand stands for‚ what it does
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The ‘dol’ in Panadol is derived from the Latin word ‘dolor’‚ meaning pain 3 Content Objectives Panadol Background Target Market Current Marketing Strategies 4 P’s Analysis Options Conclusions Next Step 4 Objectives Analyse the current marketing strategies of Panadol Recommend new strategies for Panadol 5 6 Panadol’s History 1956 Launched Australian market as a prescription medicine 1970 1980 Panadol is marketed for Panadol
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Understand how the marketing plan supports strategic objectives 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk within a marketing plan 2. Understand the construction of a marketing plan 2.1 Identify the levels of importance of each component of the plan 2.2 Identify mitigation strategies for high risk components of the plan 2.3 Produce a marketing plan 3. Understand how to
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It formed State Bank of india to act as the principal agent of RBI and to handle banking transactions of the Union and State Governments all over the country. Seven banks forming subsidiary of State Bank of India was nationalised in 1960 on 19th July‚ 1969‚ major process of nationalisation was carried out. 14 major commercial banks in the country was nationalised. The second phase of nationalisation of Indian banks took place in the year 1980. Seven more banks were nationalised with deposits
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hiệu nổi tiếng của cà phê xuất khẩu hàng đầu thế giới Brazil… Tất cả được hội tụ‚ chắt lọc để nguyên liệu tạo nên những sản phẩm cà phê đặc biệt nhất. Chỗ này mày cho tao mấy cái hình thôi‚ còn chữ thì mai tao đến tao ghi vào cũng đc‚ cách hộ tao mấy cái slide ra nhé ( 1. Trung Nguyen coffee has a good campaign to develop and promote products. The ultimate festival introduces G7 instant coffee‚ Trung Nguyen decided to launch marketing promotion is a bit strange "smell test" for instant
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