Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday‚ but so it was this year for Bob McDonald. On June 20th‚ as he turned 59‚ the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming
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What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the
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distance and the internationalization process: The case of mobile operators Nicolai Pogrebnyakov a‚⁎‚ Carleen F. Maitland b a b Department of International Business and Management‚ Copenhagen Business School‚ Frederiksberg 2000‚ Denmark College of Information Sciences and Technology‚ The Pennsylvania State University‚ University Park‚ PA 16802‚ United States a r t i c l e i n f o a b s t r a c t This paper applies the institutional lens to the internationalization process model. It
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Draft Rationale Statement. Raven Investment Consultants has selected two stocks that would be excellent additions to your investment portfolio. Firstly we recommend Unilever a multinational food company‚ which has known growth in both revenue and volume in the third quarter thanks to strong demand from emerging markets‚ respectively a sales growth of 6 percent and a volume growth of 3.4 percent. The stock was the strongest climber on the Amsterdam Exchange Index. These results are largely due
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income
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major perspectives of globalization and internationalization within the framework of higher education in Ukraine. Being objectively affected by the process of globalization‚ Ukrainian academic institutions gain the impetus to design the international educational environment‚ responsive to the needs of time‚ and therefore persistently move towards the understanding of the concept of internationalization and its adequate practical application. Internationalization of higher education: towards its comprehensive
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Transaction analysis Problem # 1 Mr. Abul operates premium service‚ which has the following assets: Cash tk. 40‚000‚ supplies tk. 2‚000‚ delivery van tk. 30‚000 and truck tk. 60‚000. The business owes tk. 12‚000 for supplies previously purchased. The following transactions occur in the month of March 2004: March 01: Paid office rent for 3 month’s advance tk. 6‚000. 02: Purchased delivery van for cash tk. 20‚000. 04: Purchased supplies on account tk. 2‚500.
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Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
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HOW MCDONALD ESTABLISHED A SUCCESSFUL BUSINESS MODEL IN INDIA? The internationalization process of a company from the global point of view results in the creation of multinationals. The internationalization is based on the execution of a comprehensive and rigorous analysis of strategic character. McDonald’s success in India since 1996 settled in the application of an efficient process of internationalization. One of the main objectives of this strategy is to have competitive advantages taking into
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According to the study made by me‚ HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem lies‚ looking at the market itself will give us a lot of ideas‚ India is a developing nation with a massive population where majority areas are rural and people living in there are uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company
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