Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core
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Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚
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“Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is‚ so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever Limited
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goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL has been experiencing many problems since the late 1990s. The company’s | |plans for 2006 include moves aimed at increasing its market share in the
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Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited‚ a fast moving consumer goods company‚ manufactures and sells home care‚ personal care‚ and food products in India and internationally. The company offers soaps‚ detergent bars‚ detergent powders‚ detergent liquids‚ scourers‚ etc.; and personal products‚ such as oral care‚ skin care‚ and hair care products‚ as well as deodorants‚ talcum powders‚ color cosmetic products‚ and Ayush health care and personal care products and services
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Change at UNILEVER Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world ’s third-largest consumer goods company measured by 2011 revenues and the world ’s largest maker of ice cream. Unilever is a complex organization. Unilever has two holding companies: Unilever PLC‚ which has its registered office at Port Sunlight in Merseyside‚ United Kingdom and its head office at Unilever House in
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FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101‚ Sec 9 Submitted by: Shah Asif‚ Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference
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acquired by Unilever‚ it continued to develop it’s small company philosophy and operate as a semi- autonomous corporate inside Unilever group‚ developing its own worldwide strategies and not using the heart-shaped logo. Those are its main industry strategic success factors. As competition engines‚ its semi autonomous management allows Ben and Jerry’s to develop their own products and continue to have a close relationship with their customers. (haggen daz – falta esta analise) Unilever is a multinational
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huge and expanding global reach. Unilever proudly declares that every day 150 million people are choosing their brands ‘to feed their families and clean their homes’. Unilever is one of the world’s top makers of packaged consumer goods and moves countless products like deodorants‚ fragrances‚ soap‚ margarine‚ tea and frozen foods all over the world. The corporation sells products in over 150 countries and has annual sales of approximately $ 46 billion (£31‚5bn). Unilever controls subsidiaries in at least
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TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company
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