UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization
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Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY Segmentation Targeting Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE
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Australian Indigenous art is the oldest ongoing tradition of art in the world. Initial forms of artistic Aboriginal expression were rock carvings‚ body painting and ground designs‚ which date back more than 30‚000 years. The quality and variety of Australian Indigenous art produced today reflects the richness and diversity of Indifenous culture and distinct differences between tribes‚ languages‚ dialects and geographic landscapes. Art has always been an important of Aboriginal life‚ connection past
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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Within Unilever‚ Simatic IT Interspec is used to manage all Production Item specifications from Ingredient and Packaging Materials that are received‚ to Finished Products. Simatic IT Interspec is currently in use in both its Foods and Home and Personal Care businesses across a variety of geographies. For example it is operational across the Foods Division’s European business in a variety of countries and companies‚ and in the Home and Personal Care (HPC) Division North American businesses. Plans
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Chapter 14 Multinational Capital Budgeting Lecture Outline Subsidiary versus Parent Perspective Tax Differentials Restricted Remittances Excessive Remittances Exchange Rate Movements Input for Multinational Capital Budgeting Multinational Capital Budgeting Example Background Analysis Factors to Consider in Multinational Capital Budgeting Exchange Rate Fluctuations Inflation Financing Arrangement Blocked Funds Uncertain Salvage Value Impact of Project
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development requires new consumers and new partners in new market environment. Of course‚ Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next‚ the report continue to analysis India’s market by focus on India’s language‚ religion‚ and ethical traditions. There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language
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The Rights and Responsibilities of Multinational Companies in a Globalized World Multinational companies are the biggest players in economy today‚ replacing the role states used to play in the past. Through globalization‚ the multinational companies become increasingly important in our world economy. Nowadays‚ more than half of the top economies in the world are led by multinational private companies and the international investment comes increasingly from private sources. Foreign Direct Investment
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History Twitter: Tile Kilns: Read the full article on our blog. The oldest Ceramics The most beautiful of ancient art are the Venus Figurines of Ancient Europe which were carved around 30 000 years ago from the upper Palaeolithic period (Late stone age 40-10ka) and have been found from Spain to Siberia. These items were either carved from stone‚ bone or ivory‚ or molded in clay and fired. These figurines are among the oldest ceramics known. These were in all likelihood fired in very primitive kilns
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Women’s Roles in World War One In June 1914 Archduke Ferdinand of Austria-Hungary was assassinated by a Bosnian Serb nationalist. After months of tension in Europe‚ this event finally lead to an outbreak of war. This war‚ which was thought to be "the war to end all wars‚" is commonly known as World War One. When people talk about WW1 they think of the soldiers‚ weapons‚ and violence involved. But another major factor was women’s war efforts. Before World War One‚ women’s role in society was basically
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