other options they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction to HUL Hindustan Unilever Limited (HUL) formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL) is India’s largest Fast Moving Consumer Goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal
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{text:list-item} Market……………………………………………………….9 Page 10.Pyramid Base………………………………………………11 Page 11.{text:list-item} {text:list-item} {text:list-item} 12.Michal Porter’s five forces………………………………...12 Page Introduction Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in home and personal care products and Food & Beverages. HU:’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians
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shopping experience at your fingertips. (2008). Retrieved Mei 4‚ 2012 from http://www.ccm.com.my/media_centre/press_arc.asp?intRecordID=121 Company Philosophy Contact us. (2008). Retrieved Mei 1‚ 2012 from http://www.kordels.com/contacts Hindustan Unilever History.(2009). Retrieved April 13‚ 2012 at http://www.habibjewels.com/web/ Inspiring women Libresse. (n.d) Retrieved April 20‚ 2012 from http://en.wikipedia.org/wiki/Libresse Libresse Let´s Design Malaysia gold sector thriving : Habib Jewels. (February
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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developed markets approaching saturation‚ consumer packaged goods (CPG) companies began looking toward developing and emerging markets for future growth. Global CPG major Unilever Plc. was one of the companies that had a presence in several emerging markets including India‚ where it operated through its subsidiary Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative
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habits of the rural people. Like most of them are daily wage earners or small peasants‚ so they are studying the buying patterns of them also. OBJECTIVE OF THE RESEARCH The main objective of this project is to find‚ what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market? Most of the product of HUL comes in the category of convenience products. They are
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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