2.1 Strategic Cost Management and the Value Chain Introduction This article by John K. Shank and Vijay Govindarajan discuss in depth on the Strategic Cost Management (SCG) and the Value Chain concept applied in real world situation from the airline industry. The Value Chain concept is divided into two (2) main strategies which are the Low-Cost Strategy and Differentiation Strategy. From the article also‚ Shank and Govindasamy stated that the primary focus of a low cost strategy is to achieve the
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European headquarters: more overseas companies have their European headquarters in the UK than in France and Germany put together. Unilever UK- In 1885 launched the first packaged and branded laundry soap by Mr. William and Mr. James Lever as the start of Unilever. London is home to one of our two global headquarters‚ the other being in Rotterdam in the Netherlands. Unilever has two global research facilities at Port Sunlight and Colworth‚ as well as manufacturing sites and
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This can only be done by JUST IN TIME (JIT) philosophy. JIT is both a philosophy and collection of management methods and techniques used to eliminate waste (particularly inventory). Waste results from any activity that adds cost without adding value‚ such as moving and storing. Just-in-time (JIT) is a management philosophy that strives to eliminate sources of such manufacturing waste by producing the right part in the right place at the right time. Features JIT (also known as lean production or stockless
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Population Size = 9 Samples from Unilever = 5 Sample from Procter & Gamble = 4 SAMPLE ANALYSIS QUESTION NO. AGREE AGREE DISAGREE DISAGREE NEUTRAL NEUTRAL UNILEVER P & G UNILEVER P & G UNILEVER P & G 1 5 5 0 0 0 0 2 5 2 0 0 0 2 3 5 5 0 0 0 0 4 5 5 0 0 0 0 5 5 5 0 0 0 0 6 5 1 0 1 0 2 7 5 5 0 0 0 0 8 5 2 0 0 0 2 9 5 5 0 0 0 0 10 5 1 0 1 0 2 QUES. NO. 15 16 17 18 19 HIGH HIGH LOW LOW MODERATE MODERATE N/A N/A UNILEVER P & G UNILEVER P & G UNILEVER P & G UNILEVER P & G 5 3 0 0 0 1 0 0 5 4 0 0 0
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Just In Time system (JIT) was developed at the Toyota Motor company in Japan in the mid- 1970s by Taiichi Ohno and several of his associates. The roots of JIT system can be traced to the Japanese environment wherein lack of space and lack of natural resources necessitated efficiencies in processes and the use of limited natural resources. Thus the Japanese have developed an aversion to waste of any type‚ whatever it may be. Scrap and rework were also considered waste and thus they strive for perfect
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Prepared By: Nicholas Dipta Gomes East West University nicholasdipta007@gmail.com Executive Summery In our marketing 201 course we have been assigned to prepare a report on UNILEVER PUREIT. There are various brands of water purifier in the market of different type’s price‚ so the water purification products in the market is full of competition where the consumer possesses vast variety of choice to select his brand which depends on his buying Behavior. To develop a report on our topic
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have been very assisting in the development of the product. We are also grateful to the entire faculty that has helped since I came to the university. TABLE OF CONTENTS TOPICS PAGE NO. Unilever Introduction 8 Products of Unilever in Pakistan 16 Product Market expansion Grid 17 Product Introduction 18 Product Detail 21 Four P’s of Marketing 26 Marketing
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Just-In-Time Manufacturing Just-In-Time manufacturing‚ commonly referred to as JIT‚ is a company wide philosophy aimed at eliminating a company ’s waste. Waste can be found in many forms. For example it can be defined in the material form such as plastic or metal scrap‚ or it can be defined in the administrative form as excessive overhead that slows production or adds an unnecessary expense. The basic theory behind JIT is a pull system that is driven by a demand of supplies. This results in a near
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Part 2.1 External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having
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