same resource and territory i.e. the customer and like in war‚ it is necessary to understand the enemy. For that reason we will analyze the competitive market of Unilever. PROCTOR & GAMBLE Established in 1837‚ The Procter & Gamble Company began as a small‚ family operated soap and candle company in Cincinnati‚ Ohio‚ USA. Today‚ P&G markets almost 300 products to more than five billion consumers in 140 countries‚ Pakistan being one of them. Procter & Gamble started its operations in
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Demographic Paper Pekin Illinois is a relatively small community located in Central Illinois half way between St. Louis and Chicago. It boasted a total community population of 33857 during the last census period of 2008. The total population consisted of roughly a 50/50 male to female ratio with a median age of 37.1 and represented 94.4% Caucasian‚ 2.4% African American‚ 1.9% Hispanic and 1.1% Asian races. Due to this population mix many of the culturally and racially indicated diseases states‚
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Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
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Competitors 5 Macro environment 6 a) Cultural. 6 b) Economic 6 c) Natural 6 d) Demographic 6 Fair & Lovely 7 Micro environment 7 a) Company 7 b) Customer 7 c) Public 7 d) Competitor 7 Macro environment 8 a) Cultural 8 b) Technology 8 c) Political 8 Kordel’s 9 Micro environment 9 a) Marketing intermediaries 9 b) Customer 9 c) Competitors 9 Macro environment 10 a) Demographic 10 b) Cultural 10 Pos Malaysia Berhad 11 Micro environment 11 a) Company 11
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speak only as of the date of this presentation. 1 1 When we look at our current reality‚ we see that we have been able to build a story of success in Brazil… • 1 Unilever Brazil became one of the most successful operations of Unilever around the world; The 3rd largest and the single biggest D&E business. 2 We sustained market leadership in 10 major categories and developed brands that area part of consumers day to day life (200 products consumed every second) • 3 We are recognized as an incredible
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Demographic environment Demographic is to use the information like customers’ age‚ gender‚ race‚ occupation which can use to analyze weather the hotel’s facilities satisfying the customers’ need. The information from ‘Partnernet’ shows the major type of customer is corporate customer. It means the main occupation of the customers is businessman. To fulfill the needs of the corporate customers‚ Langham Place Hotel has some special service commitments like the hotel will offer a complimentary mobile
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China research – Bullet 5 Demographics Political and legal environment in China make it very volatile for business outside of the country. China is undergoing massive urbanisation with millions (160m) of people moving from rural to urban environments. However the mass industrialisation comes with a lot of pollution costs. The urbanisation is pushing up consumption per person but also increasing income per person. Population in China is suspected to reach 1 billion by 2030. The scale and pace of
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Elderly Demographics Dana Laymance Due to the many advances in medicine and education over the last century‚ longevity has increased tremendously therefore increasing the aged community. Eight percent of the population of the world are over the age of 65. A large percent of this demographic group are choosing to live out their
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Demographic Differences Demographics consist of population characteristics. Race‚ age and income are some of the popular demographics used. Demographic differences impacts how individuals view and translate situations. Diversity growth is supported by demographic differences. As organizations strive to gain the competitive advantage managers should learn‚ welcome and leverage the differences of the individuals within the organization. Contrary to many beliefs managers can not treat all employees
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Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company‚ its competitor and its performances
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