Contents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis
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activities that are carried out in an organization. This particular report sums up our internship at SNPL‚ a leading manufacturing organization and one of the highest tax payer of Nepalese government. SNPL is the leading cigarette manufacturer of Nepal and captures almost 75% of the total market share. The company had diversified itself in garment section by introducing international brands like John Player‚ Miss Player and local brand like Springwood and so far has been able to capture 10% of the
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A review of techniques to analyze the environment and an assessment of their suitability The analysis of the environment in which the business operates is very important. It is very crucial for the business to ensure survival‚ differentiation and competitive advantage. There are three levels in which the environment of the business can be broken which are as follows: The Macro environment The model that is most commonly used to analyze the macro environment of the business is called PESTLE
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Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case‚ Unilever already had an 81% share of the Brazil detergent market which far exceeds than its strong competitor Procter& Gamble’s 15% share. However‚ it is facing a real threat that P&G Brazil may draw on worldwide R&D and marketing
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e. Nepal‚ analyzing the current trends of the FDI flow in the nations is also important. The FDI flow is around 6.6 million in the recent last periods. The Nepal economic freedom score is 53.3‚ making its economic the 133rd freest as of 2009 Index. Also its score is 0.9 point lower than last year‚ which indicates there is a decline in 10 economic freedoms. For any foreign investment should planning to invest in the host nation should analyze the economic freedoms of the host countries. Nepal is ranked
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Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
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Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
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TOURISM IN NEPAL The biggest natural museum in the world is Nepal. Nepal is one of the richest countries in the world in terms of bio-diversity due to its unique geographical position and latitudinal variation. the elevation of the country ranges from 6m. above sea level to the highest point on earth‚ Mt. Everest at 8‚848m‚ all within a distance of 150 km with climatic conditions ranging from sub-troppical to arctic. Therefore Nepal’s wild variation fosters an incredible variety of eco-system
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1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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Nepal Nepal‚ officially Federal Democratic Republic of Nepal is a landlocked Himalayan country located in South Asia between tow boulders China and India. It has eight of the world’s 14 tallest mountains‚ including the top of the world‚ Mount Everest. The country seems a dot in the globe‚ however‚ an altitude is ranging 60 m. to 8848 m. above the sea level between 129 km. distance. Sixty-five percent people rely on agriculture. Nepali is an official language in the multi-linguistic‚ multi-religious
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