"Unilever new product development" Essays and Research Papers

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    Bella India

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    Indian economy was totally refreshed during the 1990s and experienced a steadily increase in the inflows with round $ 6 billion in 1996 – 1997 (Athereye and Kapur 1999). The following tables (OECD 1989 and Athreye and Kapur 1999) will show the development of the foreign investments in India: In the early 1990s‚ the manufacturing facility in Saint Louis was operating near its limits. Therefore‚ the company decided to move the production of Raddit 601 to Bangalore. In the following years‚ the decision

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    Cost: a) Adoption of private cloud Microsoft wanted to decrease lab space server and bring together a new level of controlling and funding competence. The facility needed to be both competent and flexible adequate to support the inquiry and improvement request of the diverse invention sets‚ reason why Microsoft put up a high capacity that come across the needs of the inquiry and development to host the private clouds that offer infrastructure as a service (IaaS). This technology strategy diminished

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    that are price competitive in the industry. However‚ whenever the production of a new control valve is required‚ problems arise. Developments in electronics‚ metallurgy‚ and flow control theory require the introduction of new products every year or two. These new products have been associated with interdepartmental conflict and disagreement. Consider the CV305‚ which is in process. As usual‚ the research and development group developed the basic design‚ and the engineering department converted it

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    Ideo

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    SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs to be superior to Palm V with an ability to allow adding new functionality easily

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    3m Case Analysis

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    every mineral supply in the house. Mr. Okie was persuaded to join 3M as the company first product developer. The wetordry found immediate acceptance in automobile plants and repair shops. The next critical event occurred in 1925 when Dick Drew a young laboratory technician was sent to deliver sandpaper samples to an auto repair shop for testing seeing the problem that workers were having refinishing the new two-tone paint jobs‚ Drew began to work with sandpaper adhesives‚ developing a paper coating

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    Tamarind Candy

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    DEVELOPMENT Technical The same process for the generic line was used to create the Tamarind Candy except where the ingredients were added. The automation remained the same and that was all the adjustment needed to actually make the product. During this process the terms and procedures are defined and standardized to ensure quality and specification are met consistently. All designs of the candy should have been completed with a prototype. The prototype being a rough version that is

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    Marketing Samsung

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    1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started

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    Chapter 9 Case Study

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    Professor Davis Chapter 9 Case Study Google: New-Product Innovation at the Speed of Light 1. The new product development process at Google is free flowing‚ fast-tracked‚ and without boundaries. Google encourages their employees to “think outside the box” and come up with new ideas‚ no matter how crazy they may seem. Once an idea is proposed‚ they sent it to testing right away. They try to put a product into use no more than 6 months after development has started; they are not into having 2-year production

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    MARK 486 Notes

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    share increase New markets Acquisitions Growth is expensive Market in many industrialized countries and industries are mature and increasingly commoditized; gains in market shares are expensive and acquisitions often don’t work Even traditional product development (line extensions‚ improvement‚ and product modifications) seems depleted (useless) and only serves to maintain market share Shareholders and executives want a steady stream of profitable and high profile new products‚ but management

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    awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing new products is important

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