describes the test marketing for McDonald’s catfish sandwich in the Southeastern United States. It asks students to assume they are the new product development team and to assess the research design described. www.mcdonalds.com >The Scenario Nashville‚ Tennessee—McDonald’s Corp. is trying to hook customers in southern test markets‚ including one in Kentucky‚ on a new catfish sandwich. The chain is serving its newest sandwich in Bowling Green‚ Kentucky; Memphis‚ Chattanooga‚ and Jackson‚ Tennessee;
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bibliography. Each section will be 2 - 3 pages in standard business proposal format. The sections are: 1. Strategy (TCO F) 2. Core Competencies (TCO C) 3. Industry Dynamics (TCO A) 4. Technology Sourcing and Internal Innovation (TCO D) 5. Product Development Strategy (TCO E) 6. Strategy to protect innovations (TCO B) 7. A bibliography listing your references for the project Ideas to Help Prepare the Course Project Section 1 - Strategy TCO F - Given an organizational and industry context
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Student Guide 16-18 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Acas and effective workplaces Boston Matrix Communication Development of a new product Entrepreneur Functions of an organisation Good customer service Hierarchy of needs Igor Ansoff’s Matrix Juggle Keep up to date Levels of response Managing quality Nestlé: developing a strategy Organisational culture Positioning Qualitative Responsible production – sustainability Stakeholders Total Quality Management Unions
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Competitor Analysis The Hershey Company (HSY) competes in the Global Candy and Chocolate Manufacturing industry. This highly competitive and consolidated industry which continues to concentrate as a result of merger and acquisition activity is dominated by a few major players. Included amongst these major players are HSY and three notable competitors‚ Nestle SA‚ Mondelez International Inc.‚ and Tootsie Roll Industries. Each of these competitors offers unique competitive advantages versus that
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Launching the BMW Z3 Roadster BMW Z3 Roadster was a new product concept that reflected a niche opportunity. The main objective of the Z3 launch was to reposition their German-made‚ driving performance‚ tradition bound‚ and precision engineering cars as more stylish and fun to drive cars in the American culture. This risky movement of changing the brand personality was done using both nontraditional and traditional marketing tools. Some of the nontraditional methods used were
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Optimum Pharmacueticals Ltd “Committed To Better Health Care” We‚ under the name of Optimum Pharmacueticals limited‚ are going to launch a new Pharmaceutical company with a view to fulfilling the unmet demand of medical commodity in Bangladesh as well as around the globe. Optimum Pharmacueticals Limited would not merely be a profit oriented organization than it works for social welfare activities with considering the quality of medicines and services. Vision: The vision of our company is to create
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strategy components of the NPD “ New product Development” ch 7 * The expected life cycle of the product ( 2 years – 5 years ) before we develop it or 10 years. e.g. Peugot 504 Model 1968 was expected to stay in the market undeveloped for 5 years‚ it stayed for 17 years and there is still demand which affected the demand of other Peugot Models * How are you going to approach the market? * Why are people going to accept your product? Attributes of new products which affect their acceptability
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Management p.424 HW Shipper Manufacturing Company Advanced Products Division: 1) Become more market-focused 2) apply resources toward market and product development programs 3) Retain low-capital‚ high labor intensive character Vision: Shift towards products that are sold to multiple customers and manufactured on a volume basis. Business Strategy: Continue to respond to individual customer design requirements and tailor new products to unique customer applications. Five-Year Return on Net
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radically its new product development process. The company has been successful throughout its history by developing high quality new products in a traditional way that extended back for decades. Customer demands are pushing for greater variety of products in shorter times. Competitors are responding to these demands and are on the way to cut their NPD process times by 20-30%. For the Company to get ahead of competitors and put itself as a leader‚ it needs to drastically redesign its new product development
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Types of Teams: Four types of teams can be identified in organizations today: (1) workteams‚ (2) parallel teams‚ (3) project teams‚ and (4) management teams. Work Teams : Work teams are continuing work units responsible for producing goods or providing services. Their membership is typically stable‚ usually full-time‚ and well-defined (Cohen‚ 1991). Work teams are found both in manufacturing and service settings; example include mining crews‚ apparel manufacturing teams and audit teams. Traditionally
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