"Unilever" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 21 of 50 - About 500 Essays
  • Better Essays

    Unilever in Brazil

    • 2667 Words
    • 8 Pages

    Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and

    Premium Marketing

    • 2667 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Family and Unilever

    • 909 Words
    • 4 Pages

    giving priority to attract foreign investment‚ especially from transnational companies and multinationals such as Unilever to increase its budget.  The domestic market (wholesale‚ retail‚ flow of goods‚ etc.) has grown much more. And infrastructure in major cities‚ especially Ho Chi Minh City have been adequate investment‚ first on a par with other countries in the region.  -Unilever Vietnam as the consumer goods market in this new‚ more "land" to business.  -Economic growth of Vietnam is low possibility

    Premium Family Ho Chi Minh Vietnam

    • 909 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Csr of Unilever

    • 19076 Words
    • 77 Pages

    DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages

    Premium Balance sheet Cash flow Cash flow statement

    • 19076 Words
    • 77 Pages
    Powerful Essays
  • Good Essays

    Unilever in Brazil

    • 684 Words
    • 3 Pages

    The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually

    Premium Marketing Soap Good

    • 684 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Unilever, Frigo

    • 3164 Words
    • 13 Pages

    Unilever‚ the company. Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the English company dedicated to the manufacture of soaps‚ Lever Brothers. The Unilever business grew and new ventures were launched in Latin America. In April 2000 it bought both Ben & Jerry ’s and Slim Fast. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories. The company is said to promote sustainability

    Premium Brand management Advertising Brand

    • 3164 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Unilever Brazil

    • 1006 Words
    • 5 Pages

    Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto

    Premium Brand Brand management Brand equity

    • 1006 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Unilever in Brazil

    • 823 Words
    • 4 Pages

    Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing

    Premium Laundry Laundry detergent Washing

    • 823 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Unilever Bcg

    • 323 Words
    • 2 Pages

    Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15%

    Premium Management consulting Strategic management Stock market

    • 323 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Unilever Analysis

    • 892 Words
    • 4 Pages

    development requires new consumers and new partners in new market environment. Of course‚ Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next‚ the report continue to analysis India’s market by focus on India’s language‚ religion‚ and ethical traditions. There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language

    Premium Religion Buddhism Sanskrit

    • 892 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Fair and Lovely

    • 265 Words
    • 2 Pages

    1.0 Introduction 2.0 Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest

    Premium Sociology Skin Unilever

    • 265 Words
    • 2 Pages
    Satisfactory Essays
Page 1 18 19 20 21 22 23 24 25 50