RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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developed markets approaching saturation‚ consumer packaged goods (CPG) companies began looking toward developing and emerging markets for future growth. Global CPG major Unilever Plc. was one of the companies that had a presence in several emerging markets including India‚ where it operated through its subsidiary Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative
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habits of the rural people. Like most of them are daily wage earners or small peasants‚ so they are studying the buying patterns of them also. OBJECTIVE OF THE RESEARCH The main objective of this project is to find‚ what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market? Most of the product of HUL comes in the category of convenience products. They are
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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major cities in collaboration with famous hair stylists of the country. § Hoardings § Sponsorships § Enhancement of product mix § New product formulations according to changing consumer preferences § Advertising HINDUSTAN UNILEVER believes that messages about product delivered by credible sources can be very persuasive. Hence Jawed Habib who is an hair care expert endorses Sunsilk and more value is added to the brand. Consumers relate to products itself‚ they can relate to
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VUCA is an acronym used to describe or reflect on the volatility‚ uncertainty‚ complexity and ambiguity of general conditions and situations. The common usage of the term VUCA began in the late 1990s and derives from military vocabulary and has been subsequently used in emerging ideas in strategic leadership that apply in a wide range of organizations‚ including everything from for-profit corporations to education. Meaning The deeper meaning of each element of VUCA serves to enhance the strategic
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Corporation names Keki B. Dadiseth Chairman of the Board‚ Sony India Move aimed to enhance Sony Group’s presence in India New Delhi‚ July 23‚ 2009: Sony Corporation today announced the appointment of Keki B. Dadiseth‚ former Director on the Board of Unilever plc in London and Chairman of Hindustan Lever Limited in India‚ to the position of Chairman of the Board of Sony India Pvt Ltd.‚ and Senior Advisor to Sony Group in India‚ effective immediately. In this role‚ Mr. Dadiseth will provide leadership
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