cut the risk of diarrhoea by up to 45%. Handwashing Behaviour change – In November 2010‚ Unilever set out the Unilever Sustainable Living Plan‚ committing to a ten year journey towards sustainable growth. One of its key instruments towards this end is their model of behaviour change. It is based on the principle that improved habits lie at the heart of making sustainable improvements to hygiene. Unilever targets to reach large‚ diverse populations in India as well as across the world and especially
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giving us this incredible opportunity to gain tremendous knowledge in the subject of marketing. She showed commendable gesture of believing in our potentials and guided us throughout the completion of this term report. I am highly indebted to Unilever for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my special gratitude and thanks to Mr. Samir Sultan for
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reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto‚ Lux‚ Vim‚ Lifebouy‚ Dove‚ Close-Up‚ Sunsilk
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Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands‚ as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established on a market‚ it involves selecting and blending tangible and intangible attributes to differentiate the product‚ service‚ company or brand in a meaningful and compelling way. Brand Equity is
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management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most organizations. Nowadays‚ there are many famous companies had developed with their own well-known brands. Unilever is one of the famous companies who used different types of branding (marketing) strategies in order to build its awareness in the mind of consumer. This essay will discuss in details of the customer based brand equity as well as different marketing
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blogs and in newsletters‚ marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand‚ and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods‚ Unilever operated in the food‚ home‚ and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr‚ Surf‚ Lipton‚ Omo‚ Sunsilk‚ Dove‚ Blue Band‚ Lux‚ Hellmann’s‚ Becel
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Report/Assignment 3 Introduction to cross cultural issues 4 Introduction to Unilever 5 Unilever Business Strategy 5 Mission/Vision
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MARKETING PLAN: LIPTON- UNILEVER Table of Contents Industry Analysis 3 Company Objectives 4 Vision Statement 4 Mission Statement 4 The Consumer: 5 Nutrition and Health 5 Quality 6 The Population: 6 Customer Analysis 9 Brand Analysis and Positioning 11 Competitor Analysis 12 SWOT Analysis 14 The Diffusion Process 17 Complexity 17 Market related Characteristics 17 Market related Characteristics 18 Product Related Characteristics 18 Divisibility 18 Market Related Characteristics 18 Product
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K. Reference list 33 A. Executive summary Awarding that cosmetic for men is very potential market in Viet Nam‚ which is developing in all areas‚ especially economics and living standard‚ Unilever has introduced Clear Men in March 2007. With the strong investment into promotion from Unilever and high quality and affordable price‚ Clear Men has become a direct competitor of X- Men which existed before and is a very strong status about cosmetic for men in Vietnam. However‚ the life cycle
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THE PRESS RELEASE MUMBAI: The country’s largest consumer products company Hindustan Unilever is testing waters in the coffee shop market even as US giants Starbucks and Dunkin’ Donuts finalise plans to tap into increasing out-of-home consumption of coffee in the country. Hindustan Unilever has quietly opened a ’Bru World Cafe’ outlet on a pilot basis at Juhu‚ an upmarket western suburb of Mumbai. "Bru World Cafe will be bringing various coffee experiences across the globe to the Indian palette
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