A Decade of Organizational Change at Unilever A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER 7 November 2012 • Originally founded in 1872‚ and incorporated in 1929‚ Unilever was facing a difficult time when upon their discovery that the organizational architechture and strategy they were employing was not benefiting the company. • The company was under a decentralized structure for generations. o Managers looking for a change o The decision was to go global • It was mid-1990
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First Element: Stakeholder Categories Identifying all stakeholders is the midlevel leader’s first mission. Stakeholders include everyone who will need to contribute to the project or who could be affected by the project. This requires looking across all directions of the internal organization‚ as well as outside (customers‚ clients‚ vendors‚ contractors‚ media‚ etc.) Those stakeholders are then categorized into four distinct groups: Superordinate‚ Subordinate‚ Customers‚ and Complementors/Blockers
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UNILEVER MEMO In order to gain market shares through the low-income segment of the Brazilian market‚ Unilever should launch a new Detergent Powder brand at an affordable price‚ which could replace in the long-run Campeiro‚ its cheapest brand. However this strategy is not without any risks‚ since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil‚ Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo‚ Minerva and Campeiro. Omo
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terrifying‚ disturbing‚ well-acted‚ perfectly paced horror film…” (Hughes‚ The Top 10 Horror Films Of The Last Five Years). There are two different categories of horror stories. The first category is fiction. This category was created to relate to the person reading‚ make it something they believe could happen to them. The second category is psychological. This category was created to get the reader to question the characters sanity. Many people may ask why someone would put themselves through such a suspenseful
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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has three categories and although the codes are grouped into section they can be used by all types of physicians. Category I codes which are the most numerous they have five code digits with no decimals. I would say a buzzword for Category I is numerous because its has many codes. Services that are included in this category are as follow 1) Evaluation and Management 2) Anesthesia 3) Surgery 4) Pathology and Laboratory 5) Radiology 6) Medicine An example of Category I: 99204
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CATEGORIES OF L.D. LEARNING OUTCOMES After completing this section‚ you should be able to: • describe five categories of learning disabilities‚ • describe the learning process‚ • identify accommodations which would be appropriate relating to each category‚ • recognize and apply appropriate strategies to case studies. BEFORE YOU BEGIN Based on information obtained to date in this course‚ can you group some of the particular learning disabilities into categories
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The Category-Partition Method for Specifying and Generating Functional Tests. Content: • Introduction. • The category-partition method: - characteristics. - the method. - examples. • Other methods. The goal of functional testing • To find discrepancies between the actual behavior of the implemented system’s function and the desired behavior as described in the system’s functional specification. How to achieve this goal ? • Tests have to be execute for all the system functions. • Tests
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of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind this Pantene. Next‚ we will discuss further on the knowledge we gained based on our research after a survey being carried out with a
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CATEGORIES OF NON-VERVAL COMMUNICATION Body movements‚ gestures and postures Kinesics is the interpretation of body language such as facial expressions and gestures — or‚ more formally‚ non-verbal behavior related to movement‚ either of any part of the body or the body as a whole. Gesture is a form of non-verbal communication in which visible bodily actions communicate particular messages‚ either in place of speech or together and in parallel with words. Gestures include movement of the hands
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