Once you put all of your company’s products into their respective categories‚ you then consider these rules: 1. Stars: invest your marketing dollars in these since they could become dominant market leaders 2. Cash Cows: milk these to provide the cash to invest in your stars and a few question marks 3. Question Marks: invest in the most promising of these as well — but only a few 4. Dogs: cut the leash and let these go to the highest bidder for some much needed cash To illustrate‚ imagine
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FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101‚ Sec 9 Submitted by: Shah Asif‚ Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference
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Trophic Categories: 1. Producers 2. Consumers 3. Detritus feeders and decomposers Producers = organisms that capture energy from the sun or from chemical reactions to convert carbon dioxide to organic matter Organic Matter vs. Inorganic Matter -Matter that makes up the bodies of living things generally characterized by the presence of carbon and hydrogen bonds. Most producers are green plants. 1. Autotroph i. Chemosynthetic bacteria ii. Green plants iii. Algae 2. Heterotroph
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Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report‚ 2015) Unilever is aware that lack of funding for development of new products‚ lack of technical expertise
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Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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1980’s? Ans: Because then there was almost no competition in the markets Unilever was targeting‚ they mostly maintained the largest market share and there was probably not so much international influence from other multinationals. 1. The structure began to create problems for the company because influencing other multinationals (competitors like Nestlè and Procter & Gamble) started to offer :- * global brand products for cheaper price. * reduceing cost structure by consolidation
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Categories and types of leadership Leadership is a quality a person may have. One can categorize the exercise of leadership as either actual or potential: * actual - giving guidance or direction‚ as in the phrase "the emperor has provided satisfactory leadership". * potential - the capacity or ability to lead‚ as in the phrase "she could have exercised effective leadership"; or in the concept "born to lead". In both cases‚ as a result of the constancy of change some people detect within
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behavior of the state/citizens in pursuit if justice‚ through social control‚ social change‚ dispute resolution Canadian law: product of evolution of influencing customs‚traditions‚ and decistions of the past‚ and is in constant state of change with the advent of new technology‚ globalization‚ social movements‚ and increasing body of precedents Canadian Law Categories: 1.
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2. Category of Number of the Noun. Regular – one. Plural – more than one. Regular Plurals: 1. Nouns ending in vowels & voiced consonants - -s(bee-bees‚ dog-dogs‚ [z]) 2. Voiceless consonants - -s(book-books‚ [s]) 3. –s‚-sh‚-ss‚-ch‚-x‚-z - -es (actress-actresses‚ [iz]) 4. –o: -es-hero-heroes. But: -os: after a vowel – bamboos‚ embryos‚ folios‚ kangaroos‚ radios‚ studios‚ zoos. In proper names – Romeos‚ Eskimos‚ Filipinos. In abbreviations - kilos‚ photos‚ pros(professional). Also: pianos
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Operations Management Practice assignment 1 2013 Operations Management Practice assignment 1 2013 UNIVERSITY OF NAIROBI [Type the phone number] [Type the fax number] [Pick the date] UNIVERSITY OF NAIROBI [Type the phone number] [Type the fax number] [Pick the date] Aguko‚ Samuel Odongoh D61/79465/2012 Aguko‚ Samuel Odongoh D61/79465/2012 Quality Function Deployment in Product management: To design a product well‚ a design teams needs to know what it is they are designing and
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