Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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created Red Bull’s success? What is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing in Red Bull’s success? 2. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 3. Why did the first UK launch go awry? 4. What changes were made for the US market? Should other
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Activity 3-Stakeholders‚ Categories & Responsibilities of Organizations 1. Describe the basic features that distinguish the four basic forms of business ownership: sole proprietorships‚ general partnerships‚ C corporations‚ and limited liability companies. Ownership of C corporation is represented by shares of the stock‚ or shareholders‚ it is the most common type of the business‚ where ownership to the shareholders offers a limited liability to all its owners. Limited liability companies
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U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
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How to attack the Category Leader? Attacking the leader is not easy ways. There have five categories to attack the leader such as Frontal Attack‚ Flank Attack‚ Encirclement Attack‚ Bypass Attack and Guerrilla Warfare. Among them we will present about the Frontal Attack which is directly attacking to the market leader. What is the Market Leader? The market leader is controlling in its industry. It has substantial market share and often comprehensive distribution arrangements with retailers. It
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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huge and expanding global reach. Unilever proudly declares that every day 150 million people are choosing their brands ‘to feed their families and clean their homes’. Unilever is one of the world’s top makers of packaged consumer goods and moves countless products like deodorants‚ fragrances‚ soap‚ margarine‚ tea and frozen foods all over the world. The corporation sells products in over 150 countries and has annual sales of approximately $ 46 billion (£31‚5bn). Unilever controls subsidiaries in at least
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Level 2 Award in Support Work in Schools Categories of Different Types of School I will identify and describe the characteristics of six different types of state and independent school below and outline the way in which these schools are managed‚ the ages of the children they deal with and the curriculum that they are required to follow. Community schools In a community school:- the local education authority owns the land and buildings‚ but the governing body is responsible for
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Category Attractiveness Template | | | | | | | | |Factors |Analysis |Assessment | |
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There are three different code categories‚ Category I‚ II‚ and III. The first category I codes are the most numerous and each are five digits long all numeric. Each of them has a description of the procedure the code is for. For example 99204 is Officer or other outpatient visit for evaluation and management of a new patient. They are grouped into sections‚ but they can be used by any physician. For instance a regular physician may use a surgical code even though he is not a surgeon. Each of
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