Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY Segmentation Targeting Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE
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History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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Coming directly off of the heels of the homophile movements during the 1950’s‚ gay activism in the proceeding decades attempted to follow the templates that these organizations such as the Mattachine Society and the Daughters of Bilitis. although these new organizations attempted to differentiate themselves from their predecessors‚ they‚ for the most part‚ held type to one key ideology‚ respectability. The public opinion of homosexuals during this time was rather unfavorable‚ many individuals affiliated
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March‚’ which is an image photographed on the 26th of August‚ 1970; gender equality is the achievement of fair treatment from a professional‚ economic‚ and intellectual standpoint and is attained only through the drive to change the view of an entire global society on the roles of a class of citizens that still ranks second to the male patriarchy‚ which is exactly what feminism in the 1960s and 1970s was trying to prove. The 1960s and 1970s were a period of evolution for American society; the country
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Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day‚ someone somewhere chooses a Unilever product. This paper points out that‚ at the heart of the corporate purpose‚ which guides Unilever in its approach to doing business‚ is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards‚ (2) utilizing its wealth of knowledge and international
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Confronting Iran explains Iranian- U.S. relations from the early 1950’s when the Mosaddeq Coup (1953) occurred until present day relations involving nuclear politics. Ali Ansari makes it clear that conflict has always been at the forefront of these two nations history and in the conclusion Ansari says “The cultural structure of their relationship is such that it encourages conflict (Page 241).” From Carter all the way to Bush‚ Ansari feels that U.S. presidents have failed at their goal of negotiating
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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keep South Vietnam contained from Communism—since it ended in complete failure. Over half a million Americans ended up losing their lives‚ many adolescent Vietnamese were killed‚ and the efforts of our troops appeared to be in vain. However‚ in the 1950s‚ there is no way that a lasting outcome such as this could have been foreseen—and‚ at first‚ support pointed in favor of the Vietnam War. To begin‚ at the time‚ war seemed to be the most appropriate measure to take‚ especially while under such dire
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time period insisted on resorting to different tactics of coping and began to follow the trend that bands and movies supported: drugs. With drugs came strange ways of life including their fashion choices‚ beliefs‚ and ways of life. The 1960s to the 1970s was an era full of excitement and change that introduced an effective movement for young adults throughout the war by setting trends and creating a large impact on the economic and political state of the country.
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