A film titled‚ Life in Sacramento-1950’s‚ used propaganda to persuade people to move to Sacramento after World World War II. The film imagined Sacramento as metropolis for jobs‚ housing‚ life‚ and work. Sacramento was also promoted as a progressive and community oriented town with a great night and day life. This was targeted a white audience because of the characters depicted in the show were predominately white living in the suburbs. This propaganda promoted an imaginary of a great place for specific
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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1. If people were to compare children’s experience from now to the 1970’s‚ most would say that children no longer play outside. Although that is partly true due to entertainment media‚ there are other reasons why children no longer play outside as much. Before‚ many women were mostly housekeepers. They made sure that the house was clean‚ and they watched over all the children. Today‚ many more women work in the labor force‚ so the time that children spend outside in creative play has decreased. Nevertheless
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The Stanford Experiment of the 1970’s was a test of human nature conducted by the Stanford Psychology Department. A total of 24 students with no criminal or physiological health background were selected to be either guards or prisoners. The experiment was planned to last two weeks‚ but after only six days it had to be stopped for it was becoming too much to handle for everyone involved. The guards had disobeyed their instructions and began to physically abuse the prisoners‚ while the prisoners began
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Philip Hampson Knight was born and raised in Oregon and was able to attend the University of Oregon and graduate in 1959 with a degree in journalism. Knight also earned his MBA from Stanford in 1962. During Knight’s time at the University of Oregon he was a member of the track team. After he graduated and entered the workforce he realized that he had a passion for something he had never thought about as a career. Knight wanted to be an entrepreneur and he dove into his dream by flying to Japan to
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Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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Main household Appliances: The appliances found in houses between 20-50 years ago were a primitive version of what we have today. For example; T.V’s when they first came out were huge‚ chunky and were only in black and white. There were vinyl records that were large and required a record player to play. I think technology has stayed within the same concept‚ but has gotten smaller‚ smarter and more efficient. Size of houses: It was not uncommon to have extremely large families in only one bedroom
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Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15%
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Assignment 3: “World War II Through the 1970s” Student Name: Ashley Helton Instructors Name: Karen Lewis Course Title: History 105 Date: May 25‚ 2012 In this essay I will go into detail explaining two major historical turning points that occurred during the period of World War II through the 1970s‚ and the effect they had on today’s society‚ economy‚ politics and culture. I will also give you two reasons why Americans in the late 1930s wanted to remain out of the European conflict. I will
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