Assignment On Mission Statement of Uniliver and Pran RFL Group and Marketing Management (MKT 501) Fall 2014 Submitted To Professor Dr. Serajul Hoque Department of Business Administration East West University Submitted by Md.Nazmul Hasan Bhuyan 2013-3-95-003 Mission Statement of PRAN Introduction: PRAN stands for Program for Rural Advancement
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“Hips Feel Good: - Dove’s Campaign for Real Beauty Case Study The basis of this case study revolves around Karen Dunleavy a brand manager tasked with the responsibility of further market share growth with the Dove brand. The major problem that Karen Dunleavy is faced with is further establishing the Dove brand in a highly competitive market in the beauty industry. Furthermore the first steps to resolving this problem was by collaborating with the assistant executive brand manager Michael B Allen
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city
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Global Sauces‚ Dressings and Condiments Market Insights‚ Trends‚ Analysis‚ and Forecast 2021 Description: The sauces‚ dressings and condiments market was worth USD 18.93 billion in 2014 and it is expected to reach USD 24.91 billion in 2021‚ growing at a CAGR of 4% from 2014 to 2021. Sauces and condiments have become an integral part of modern day cooking and food items. Condiments and sauces are used in order to enhance the flavor of the food‚ while dressings are used to improve the appearance
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FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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social beliefs of Ben and Jerry’s into the code of conduct of Unilever. • Employee Morale: Prior to the acquisition‚ employees of Ben and Jerry’s saw the company as a network of family and friends in which they were all fully involved and integrated. Ben and Jerry’s had a policy in which no one was fired. They developed a 2 year grace period with Unilever in which no employees would be fired‚ but after this period Unilever decided to restructure and lay off many workers. Although they
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market research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot
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PT. Unilever Indonesia‚ Tbk. memiliki 2 divisi yaitu Home & Personal Care dan Food & Ice Cream.Berdasarkan Boston Consulting Group (BCG) Matrix‚ Divisi Home & Personal care memiliki kontribusi terbesar dalam persentase penjualan yaitu 78% dari total revenue Rp. 12.545 Milyar‚ dengan growth rate rata-rata sebesar 22% sedangkan Divisi Food & Ice Cream hanya 22% dan growth rate sebesar 19%. Sesuai diagram BCG Matrix‚ Divisi Home & Personal Care dianggap sebagai stars karena memiliki kontribusi pertumbuhan
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(Deighton 2008). History and Background The history of Unilever Company dates back to the year 1930. In this year‚ the Lever brothers from the UK agreed to merge with Margarine Unie from the Netherlands. Both firms depended on palm oil in the production cooking oil products (Deighton 2008). The company gained roots in all the continents with specific strengths in South East Asia‚ Africa‚ Latin America‚ and India. The company Unilever had over 1600 brands in the market but in 2000‚ the company
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