RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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The Shampoo Data Set This data set is generated by a study of Brand X shampoo. It contains two measurements of customer satisfaction (on a scale from 0 to 100) with a shampoo sample. The customer satisfaction measurements were taken from 10 men and 10 women at two separate times. The first measurement is taken before the presentation of an advertising campaign‚ and the second measurement is taken after the campaign. The last column contains a dichotomous measure of purchase intentions. Each
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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va11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst others with over 700 million Indian
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advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every hair type. · Effectively communicate brand promise. Promotional strategy § Innovative campaigns such as ‘Hairapy’ and ‘Life Can’t Wait’ were launched to attract women to the bran Sponsored short films that were broadcast
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Case Study to be Advised shortly . You will be required to read the case study and provide an outline recommendation regarding: a) the customer and market audit and b) the product / service audit that would be needed in order to develop a marketing programme aimed at re branding this product for this business entity . Provide recommendations regarding marketing objectives and strategies that should be developed. This will be shortly available on the Assessment web site
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specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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giving priority to attract foreign investment‚ especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic market (wholesale‚ retail‚ flow of goods‚ etc.) has grown much more. And infrastructure in major cities‚ especially Ho Chi Minh City have been adequate investment‚ first on a par with other countries in the region. -Unilever Vietnam as the consumer goods market in this new‚ more "land" to business. -Economic growth of Vietnam is low possibility
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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