1.0 Introduction 2.0 Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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50 Years of Dove: The Story of a Brand (1955-2005) (Feature Article for Ogilvy & Mather Worldwide’s Intranet) Brand History Dove. 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance the American woman’s beauty. Today it is a global masterbrand with products ranging from the original beauty bar to facial foam‚ to deodorant to shampoo. Its latest campaign sets out to widen and redefine the perception of beauty
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as “truth.” Fromm further argues that the beliefs of truth explained in 1984 are “a development which is taking place in the Western industrial countries.” The three slogans discussed by Orwell are war is peace‚ freedom is slavery and ignorance is strength‚ which are‚ in fact‚ a reality in present day society. The first slogan Orwell addresses is the belief that war is peace. In their society‚ keeping the masses believing that constant war being waged is actually a way of maintaining peace due
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wide-ranging restructuring of operations and businesses. This move received a mixed reaction from the analysts and observers‚ as many questioned the huge organization’s ability to carry out the divestment successfully. (ICMR‚ 2004) To accomplish the PGS Unilever focused on: • Change the present organizational structure • Concentrate on leading brands • Sustain these principal brands with well-organized research and development and focused marketing plan • Downsize the supply chain
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Slogans on Save Environment 1. Get into the Green Scene 2. Cool kids help a warm planet 3. Trees don’t grow on money either 4. Water‚ water everywhere but not a drop to drink 5. Join the race to make the world a better place 6. Save water! Save Life! 7. It’s the only Earth we got 8. When you conserve water‚ you conserve life! 9. A drop of water is worth more than a sack of gold to a thirsty man 10. One tree can make a million matches. One match can destroy a million trees. 11. Save water
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Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience. Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business‚ one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set
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English What body wash do you use? The two most sold are Dove and Dial. For myself I prefer to use Dove. Dove smells ten times better‚ also makes your skin softer and it washes off easily; so there’s no soap scum left over. Another reason I use it is there are a variety of fragrances and also can be bought for sensitive skin. Those are proven facts. Which sounds better now? Not everyone likes the same stuff. But I have to tell you Dove is so much better to use. If you have rough or sensitive
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03/27/2013 How They Lure Us In Advertisers use many different ways of selling products to us; they tug on our deep-lying desires‚ the things that we yearn for; advertisers know this and they live on flirting with this concept and that is how the money is made and how we end up with shelves full of products that we probably don’t even need. Jib Fowles describes in his article fifteen ways advertisers appeal to their audience; how
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29 10.5.1 THE INITIAL MAGNUM LAUNCH 29 CHAPTER 11: SALES PERFORMANCE 31 11.1 SELLING POLICIES AND PRACTISES 31 11.2 SALES SEASONALITY 31 LEVER BROTHERS PAKISTAN They are the largest consumers Products Company in Pakistan; and belong to Unilever group of companies‚ which makes up one of the largest global companies in the world. LBPA was incorporated in Pakistan
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