CASE STUDY: THE LIRIL GIRL [pic] The icon who had held her stead for an astonishing 30 years is the Liril girl. Shrinking attention spans and shifting trends notwithstanding‚ she continues to epitomize exuberant freshness. The ubiquitous waterfall has morphed into a glacier. The signature tune Laa la la la laa has been tweaked to Uff yu maa. Why‚ its not even the customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls
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of us. By questioning assumptions during every point of the product or service development process‚ we can entertain new ideas and possibilities. Mattimore tells the story of his colleague Gary Fraser‚ who took over the oral care business unit at Unilever‚ and had to take on two much larger‚ deeply entrenched competitors in the toothpaste market‚ Colgate and Crest. He couldn’t compete with them head-to-head from a product standpoint‚ and couldn’t
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369082 91.17% VAIBHAV BEDI V/S HINDUSTAN UNILEVER LIMITED (Consumer Protection Act.) Posted on May 28‚ 2014 by TEAM BBA Vaibhav Bedi‚ 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’. In this case‚ Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also groom the
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the final rating “It is the Real Thing!”‚ a slogan generally used by the Coca-Cola company in presenting their product. This situation arouses the question whether it is infringement or not using this theme for the diary of a Harlem Schoolteacher by Jim Haskins. This essay will contain arguments against the possibility to use this theme. On the one hand there always is a connection between company and its marketing slogans and on the other hand these slogans are important and valuable for companies
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are the Proles. The Party goes to great lengths in order to keep the society of Oceania in check‚ ensuring allegiance through party slogans‚ extreme indoctrination‚ and the constant reminder that “Big Brother is Watching You.” The Party Slogans force the citizens to subconsciously believe the lies The Party tells in order to control the people. The main slogans “War is Peace‚ Freedom is Slavery‚ Ignorance is Strength”
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Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Unilever is a leading manufacturer of oral care products in over 50 countries around the world. Around four billion people; that means approximately 70% of the world’s population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes
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SKILLS DICTIONARY MARKETING APPENDIX (2nd version) Issued: November 2000 Introduction This Appendix replaces the original Professional Skills Dictionary - Marketing Appendix issued by Unilever in 1996. A summary of the new Marketing Professional Skill Areas is provided on the following page‚ complete with definitions and a list of Skill Sub Areas. Subsequent pages of the Appendix provide more detail on each Skill Area. Each page
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used to promote economic stability and control emotions of the inhabitants living in England. <br> <br>The economy-oriented society relies on hypnopaedia to keep consumers eager to spend by them with catchy‚ consume-driven phrases. For example‚ one slogan tells people that they "do love flying. [They] . . .do love flying" (33). A resident of London likes being high‚ using helicopters for all transportation‚ and the feeling of being safe in an indestructible machine. The gas-guzzling machines cost enormous
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UNILEVER SECURES ITS MOBILE DEVICES Case Study Questions 1. How are Unilever executives’ wireless handhelds related to the company’s business performance? Unilever is a giant company that operates in several countries throughout the world. This great manufacturer and supplier of fast-moving consumer goods (products) employs managers all over the world. When they are mobile‚ these managers have to have access at any time to their company’s data and need to operate on different wireless
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1 Introduction Unilever Corporation is a British consumer good organisation‚ which was founded in 1930 (Fletcher & Godley‚ 2000). Now‚ it has become a multinational corporation having a co-headquarter in Netherland and London (Demos‚ 2015). The concerned organisation offers several products including food‚ beverages‚ skin care products‚ and cleaning agents (Woods & West‚ 2010). In the ranking‚ it is the world’s largest producer of food spreads (Ghoshal et al.‚ 2002). Its market share has been increasing
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