Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
Premium Marketing
Case Study #3: Decision Support‚ Artificial Intelligence‚ and B2C E-Commerce: the Case of Unilever By Dustin Allen MNGT 220-01 November 20‚ 2003 Question #1 Decision support systems‚ simply known as DSS‚ are often narrowly defined as highly flexible and interactive IT systems that are designed to support decision-making when the problem is non-structured (Haag‚ 2004). This definition expresses several keywords: support and non-structured. This means that although DSS greatly enhance
Premium Artificial intelligence Decision support system Decision theory
Supply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products‚ HLL distributes them nationally through a network of four warehouses‚ more than 40 agents‚ 7‚500 wholesalers and a number of large institutional customers. HLL‚ in its endeavor to move from the existing push-based planning system to a pull-based system‚ wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement‚ manufacturing
Premium Supply chain management
“ IMPLEMENTASI STRATEGI SUPPLY CHAIN MANAGEMENT DENGAN METODE JUST IN TIME DAN SISTEM INFORMASI TERINTEGRASI PADA PERUSAHAAN RITEL CARREFOUR ” Disusun Untuk Memenuhi Tugas Mata Kuliah Karya Tulis Ilmiah Oleh : Moch Nidzom Zakaria (040710236) Soffi Athiffa (040710247) Jurusan Manajemen Fakultas Ekonomi dan Bisnis universitas Airlangga Surabaya BAB I PENDAHULUAN 1. Latar Belakang Di masa persaingan global yang sangat ketat ini‚ perusahaan di seluruh dunia telah berupaya mencari terobosan
Premium Management Economics Small business
industries; they are Unilever Group and Rolls-Royce Holdings plc. In order to see the capital structure debt and equity ratios were calculated. According to calculations Unilever’s debt ratio is 32.49% and equity ratio is 67.51%. Rolls-Royce numbers are 16.81% and 83.19 % respectively. In both cases we see that firms prefer to use their own capital. We cannot tell with certainty why this structure was chosen‚ but we can look for example at the level of liquidity. Unilever has 93% (cash to current
Premium Finance Corporate finance
The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
Premium Brand Procter & Gamble Laundry detergent
CONTENT 1. Introduction 1 2. Brief History and Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained
Premium Marketing Brand Strategic management
PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
Premium Limited company Economics Corporation
PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
Premium Unilever
Ben & Jerry’s Ice Cream: SWOT Analysis and Strategies for Progression BMGT301W‚ Section 2 Professor Baker November 20‚ 2011 Ben & Jerry’s Ice Cream: SWOT Analysis and Strategies for Progression A SWOT analysis is a useful technique to understanding your strengths and weaknesses and for identifying both the opportunities open to you and the threats you face. Used in a business context‚ a SWOT Analysis helps you carve a sustainable niche in your market. What makes SWOT particularly
Premium Ice cream Ben & Jerry's