Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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market becoming mutual the “pie” seems not big enough for such increasing amount of investors. Many fail to gain economies of scale. Moreover‚ in the current market company is in the competition also turns to be fiercer. An excessive investment to unrelated and “hot” may compel company neglect their existing business developments which result in competitive advantage lose. Porter (1985) insisted that company who abandoned its core business prematurely‚ searching for new opportunities that only erode
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- Diversified companies: A company that has multiple‚ unrelated businesses. Unrelated businesses are those which require unique management expertise‚ have different end customers and produce different products or provide different services. - Some of the most well-known diversified companies include Hitachi‚ Toshiba and Lotte Group – which consists of over 60 business units‚ engaged in such diverse industries as candy manufacturing‚ hotels‚ fast food‚ retail‚ financial services‚ heavy chemicals
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Strategic planning is an organization ’s process of defining its strategy‚ or direction‚ and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization‚ it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally‚ strategic planning deals with at least one of three key questions: “What do we do?”‚ “For whom do we do it?”‚ and “How do we excel?”. In
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right place and time. * Well-driven brand building by benefiting customers. * Translates consumer desires into new products. * Brand recognition all around the world. * Weaknesses: - Out of hand management because of too much diversification. * Supply Chain System failing in some Countries. * No presence at all in some other countries especially in the third world countries. * Opportunities: - Opportunity to reach new target markets in third world countries
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Existing new existing market penetration product development market extension diversification new Above I made Ansoff matrix‚ according to this matrix marketer can sell his products in existing market or in totally new market. On the behalf of this matrix‚ we will discuss in detail‚ how Apple Inc. can
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the shop floor to top managers to analyze all aspects of the way a product is made. In 1994 profit grew by 25% to 1.4 billion‚ while sales increased 26% to 18.3 billion. Discussion Questions One benefit UTC realized by pursuing an unrelated diversification strategy is the best practices realized at one company can be applied to other companies. By applying best practices learned from one company across all companies‚ UTC recognized they could improve
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Lever Brothers‚ to form the multinational Unilever. Unilever has two parent companies: Both companies have the same directors and effectively operate as a single business. 2. Marketing Management Philosophy Marketing management process undertakes the stages of strategy formulation‚ implementation and control. Therefore‚ it is imperative to first identify the adopted marketing management philosophy by the organization. Organisational purpose of Unilever clearly states that organisation’s focal
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industries appear to be more profitable than others III. Diversification and Corporate Office A. Observation: some firms are in one business‚ others are in more than one a. Why? b. Many reasons Cyclicality Risk management Complementarities Others B. Terminology a. Focus(ed) => 1 business b. Diversified => more than 1 business C. Diversification types a. Related: similar customers‚ similar price points‚ similar products‚ etc. (YUM!) b. Unrelated: (PPG- paint‚ glass) c. Conglomerate: relatively rare
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December 2013 Part A Question 1 Explain F&N strategies for its future plan. The first strategies for F&N future plan is to development new manufacturing facility. Manufacturing facility is to increasing the number of producing F&N product and services at new geographic areas. F&N plan to open new development in Johor Bharu‚ Kajang and Selangor. It is the part of F&N strategy to explore value enhancing initiatives for its existing land assets that are primed for development. The current geographic
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