Management MGT 604 Case Study 1 – Uniqlo Student’s name: Qin Hao (Coco) Student’s ID: 7902594 Submit date: 2015‚2‚13 1. Describe the basis of Uniqlo’s competitive strategy. That is‚ what does it offer that its competitors do not‚ that keeps customers coming back? The primary competitive advantage of Uniqlo is offering high-quality clothes with lower price. The competitive strategy that Uniqlo pursues is the overall cost leadership
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Tadashi Yanai is the most successful businessman in Japan. He is also one of the richest man on Japanese Wealth List as the founder and chief executive of Uniqlo. Innovative in management and idea‚ Yanai leads his company from “Uniclo” to “Uniqlo”. By using a more fantastic logo changed in color‚ Yanai expressed Uniqlo’s concept of “From Tokyo to World”. Yanai is well-known as an inspirational leader‚ but he is modest in telling his own experience to people especially the youth. “I might look successful
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Contextual Analysis of UNIQLO * Introduction UNIQLO‚ an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO‚ it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment. * UNIQLO Business strategy To become one of the top clothing
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Strategies 4. Place Strategies Introduction UNIQLO is Japan’s leading clothing retail chain in terms of both sales and profits. The company also operates in China‚ Hong Kong‚ South Korea‚ the United Kingdom‚ France‚ the United States‚ and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO Co.‚ Ltd. and its product. Base on the quantitative
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INTRODUCTION This assignment will talk about the analysis of organization life of Uniqlo Company which is focus on how this Company influences their employees from many properties. Six components of organisational life comprising individual attitude and personalities‚ teamwork‚ leadership‚ organisational politics‚ culture and organisational change will be analysed. History of Uniqlo began in 1949 in Tokyo‚ Japan. Uniqlo was a sub division of Fast Retailing Co. Ltd. In 1984‚ they opened new concept of
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and selection strategies for the two positions which are marketing manager and accountant. Job design and job specifications for these two job positions will be stated in the report. These new strategies for recruitment and selection will enables Uniqlo to achieve their mission‚ vision and co-operate objectives which are “Made For All”‚ “We will become the world’s number one casual clothing company by targeting 30% annual growth in sales and profit” and “Changing clothes. Changing conventional wisdom
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PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO‚ established in 1963. At first‚ it was only a small clothing store sales‚ which have become internationally well-known clothing brands currently. Yanai is general manager of Uniqlo
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I chose the company is UNIQLO. UNIQLO is a Japanese casual wear designer‚ manufacturer and retailer. The company founded in 1949 by Yamaguchi Abe. It was called Fast Retailing Co at that time. In November 1998‚ they opened their first urban UNIQLO store in Tokyo’s trendy Harajuku district‚ and outlets soon spread to major cities throughout Japan. In 2001‚ sales turnover and gross profit reached a new peak‚ and with over 500 retail stores in Japan‚ Uniqlo decided to expand overseas‚ establishing Fast
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Japan’s leading brand from Japan called UNIQLO is one of the successful company and worth to learn. UNIQLO would like to enter to Asian market but is not easy for them to enter the market. The low-priced brands can be profitable but not for long-term. UNIQLO in the Asian market’s performance can be described as a very striking. The core competence is ’low-cost and high-quality’‚ it provides for all ages consumers and to provide fashionable‚ high quality and reasonable price of casual
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Uniqlo is a Japanese casual wear designer‚ manufacture and retailer. In the past few years‚ Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very simple‚ basic and fits for everyone. It offers clean and sleek looks where you can wear them everyday. The main competitors of Uniqlo are Gap‚ H&M‚ Zara‚ Abercrombie‚ and American Apparel. Nevertheless
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