Your plan should address the business’ Target Market and the 4Ps. (Place‚ Product‚ Promotion‚ & Price) 2. Your plan should include some element of Market Research – whether it is primary or secondary. You should explain what data was collected‚ how it was collected‚ its analysis and any conclusions/recommendations based on it. 3. You will create an infomercial based on your plan that addresses the target market‚ 4Ps‚ and market research. In your team‚ you will present your infomercial
Premium Management Marketing Strategic management
different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable and variable. To price a physical product you have to demonstrate and explain its benefits in relation to customer needs‚ but to
Premium Marketing
THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
Premium Marketing
The Analysis and Comparison of IKEA’s ‘bricks’ and ‘clicks’ Operation by 4Ps 1. The background of IKEA IKEA has been founded by Ingvar Kamprad in 1943. After more than 60 years of vigorous development IKEA has become the world’s leading multinational company and is the world’s largest company of household goods and retail (Kling & Goteman‚ 2003). On February in 2010 IKEA has 313 large stores in 37 countries and areas in the world. The annual printing volume of IKEA catalog is up to one hundred
Premium IKEA Marketing Ingvar Kamprad
equilibrium price‚ we simply add the condition that quantity demanded equals quantity supplied in equilibrium: QD = QS = QE Demand Function 5P=-Q+46 Supply Function 4P=Q+8 QD =-5P+46 QS=4P-8 WN1 To work out equilibrium price and quantity we equate the equations -5P+46=4P-8 -5P-4P=-8-46 -9P=-54 P=6 Substituting the P value in 5P=-Q+46 so‚ 5x6=-Q+46 Q=16 So
Premium Costs Marginal cost Variable cost
China’s apparel market‚ 2012 December 2012 Li & Fung Research Centre In this issue: I. Market overview p. 3 II. Competitive landscape p.10 p.17 p. 31 III. Latest developments IV. Snapshots of sub-sector performance 2 I. Market overview 3 Apparel sales grew by 24.2% yoy in 2011‚ reaching 795.5 billion yuan • According to the National Bureau of Statistics of China (NBS)‚ the total retail sales of clothing‚ shoes‚ hats and textiles* by enterprises above designated
Premium Brand Retailing Department store
orbit thus releasing more energy and waves of shorter wavelengths. 3. a. Draw the energy-level diagram and write the electronic configuration for zirconium (element 40). (3 marks) Energy-level diagram for zirconium is drawn below: 4d 5s 4p 3d 4s 3p 3s 2p 2s 1s Electronic configuration for zirconium is given below: 1s2 2s2 2p6 3s2 3p6 4s2 3d10 4p6 5s2 4d2 b. Use the diagram to explain why the Zr4+ ion exists. (2 marks) When the outer orbitals are
Premium Atom Photon
(10%) 2. Conduct SWOT analysis on Rayovac (Tip: take into consideration the macro and micro conditions reported in the case). After completing SWOT analysis and as a marketing analyst‚ any particular recommendations could you make? (Tip: think of the 4Ps) (10%) 3. Did Rayovac follow product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented
Premium Marketing Marketing research Rechargeable battery
more to produce Pepsi and the profit margin will decrease unless the price to the consumer goes up 2. a. Analyze the following demand and supply equations. What is market equilibrium price? What is market equilibrium quantity? Demand: Qd = 100 – 4P Supply: Qs = 10 + 6P - Market equilibrium price is the state in which the market supply and demand is at balance eand as a result prices become stable. Equilibrium quantity is equals the quantity demanded and quantity supplied. In a market graph‚
Premium Supply and demand
Marketing and Promotion at Mandarin Oriental Hotel Group Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition Advantage
Premium Marketing