OEC’s objective P.4 (4) Key issues Highlights P.5 4.1 Two Wise Decision P.5 4.2 Large Car Manufactures Appeared not ready to adopt OCP Engines P.5-6 4.3 Marketing Lessons Can be Learned P.6 4.3.1 Marketing Mix and 4P s P.6 4.3.2 OEC’s Porter Five Forces P.6 4.3.3 Licensing and Joint Venture P.7 (5) Conclusion P.7 (6) References P.8 (1) Executive Summary In this severe economic environment the management of time‚ in
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Since the early beginnings of the formalization of the modern industries a need for a sales approach that addresses the specific requirements of different industries from their suppliers’ side emerged. In the early stages all efforts in this arena were individual‚ not formulated and depend largely on the situation‚ personal influences and relations. 2.1.1 The past As early as late 19th century and the beginnings of the 20th century the need to serve mass markets started to influence‚ and sometimes
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consumer requirement toward fashion. Zikmund (2012) pointed out that marketing research are able to reduce the risk of the uncertain or wrong decision‚ allowing companies to get higher profits. According to McCarthy’s 4PS marketing mix (1960)‚ any business success is based on “4PS”‚ regarding to product‚ price‚ promotion and place. Without proper understanding of the expectations of consumers and properly marketing methods‚ managers might attribute to management problems and financial loss. Thus
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Introduction Foundations Basics Language of economics Fundamental problem facing mankind “Our resources are limited (scarce)‚ but our wants (aspirations to good life ‚ ambitions ‚ needs‚ dreams) are unlimited.” SCARCITY = Budget Constraint Proof Resources Limited * Time: 24 hours day * Time is money * 20 hours in bed (leisure) * Safe drinkable water = Less than 1% of total water * $2000 apt/studio‚ cook own food * $2000000 a month * Mansion
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of trinucleotide repeats‚ specifically CAG‚ located on chromosome 4p.1‚2 The main risk factor for Huntington disease is family origin. The
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Samsung marketing strategy in china Nowadays‚ China’s communication industry is developing rapidly‚ and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that‚ in 1999‚ when the domestic mobile phone brands entered the mobile phone market‚ few people had expected that the domestic mobile
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Qd =250 - 5P and the market supply (including taxes) is Qs = 4P - 110 (both in millions)‚ where P is the monthly price of telecommunication services. The senator is considering tax reform that would dramatically cut tax rates‚ leading to a supply function under the new tax policy of Qs = 4.171P - 110. How much money would a typical consumer save each month as a result of the proposed legislation? Answer: Before: 250 – 5P = 4P – 110 => 9P = 360 => P=40 After: 250 – 5P = 4‚171P -110
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SONA 2015 Reaction Paper Philippine President Benigno Simeon C. Aquino delivered his sixth State of the Nation Address on Monday‚ July 29‚ 2015 at the Batasang Pambansa in front of joint session of the Upper and Lower House of the country’s Legislative Branch of Government. Some students will surely give their reaction paper with the Pres. SONA as part of their assignment. The State of the Nation Address (SONA) of President Benigno S. Aquino started at around 4:00 PM (PST) and concluded after two
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through Operations as the part of the Functional Areas Core Competencies B. Core Competencies : Support a core competence and implement strategy by identifying and executing the critical success factors in the functional areas : 1. Marketing = 4P+Service+Chanels distributions 2. Finance/Accounting = Leverage‚ cost of capital‚ working capital‚ receivables‚ payables‚ financial control‚ lines of credit 3. Operations = 10 OM decisions (Product‚quality‚process‚location‚layout‚human resource‚supply
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recipe. This version continued in 1953 when Neil Borden‚ in his American Marketing Association presidential address‚ took the recipe idea one step further and coined the term ’Marketing-Mix’. The term "Marketing Mix" however‚ does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always needs to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by
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