report aims to explore and investigate Japanese clothing brand‚ UNIQLO and presents hypothetical plan of bringing UNIQLO to Australia. The brand UNIQLO belongs to the Fast Retailing group‚ a Japanese retail holding company who aim to be innovative and challenge existing ideas of retail. They want to change the way people see and value their clothes. UNIQLO is their most successful brand that has been in operation since 1984. UNIQLO formed the portmanteau for ‘unique’ and ‘clothing’ as an emblem
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Subject: Delivering Customer Value Though Marketing Term: 2013/2014 Term 2 Tittle: UNIQLO Casual wear – Individual Assignment UNIQLO - A number 1 Japanese Clothing Company Assignment: i) Describe and analyse the brand’s product‚ market positioning‚ pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies
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lead to sales of ¥3trillion by 2020. Complementary options for sales of ¥5 trillion by 2020 are provided and should be developed. Sales of ¥3 trillion by 2020 • Identifying Fast Retailing Strengths • Highlighting the importance of UNIQLO inside FR • Looking at UNIQLO unique positioning • Looking at expansion opportunities • Looking at various options for growth • Recommending the strongest strategy: organic growth • Providing complementary options to achieve the higher goal of sales of ¥5 trillion
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1. UNIQLO The words “Unique” and “clothing“ was contracted to create the name UNIQLO‚ a Japanese based fashion retail brand that has been quick to dominate the global market. Their stores‚ nearly 1‚000 worldwide sell non-branded‚ casual clothing. Currently in Manhattan‚ New York there are three‚ with the first opening as their flagship store in SoHo. The store we visited was uptown of the flatiron district‚ located on 34th street between 5th and 6th avenues. The store opened last October‚ quite
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June 26‚ 2012 Miguella D. Asaña Marketing Management #4 Mr. Ryan Lao Uniqlo is a Japanese company that brings great casual wear to people and around the world. Their target market is for everyone. Young or old‚ class a b and c. Uniqlo retail store is very in nowadays‚ especially here in the Philippines. Because last June 15‚ 2012 they open their store at Mall of Asia Philippines and they’re giving away
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in the next five years. Major urban population with different city of 2011‚ Jakarta 921 million people‚ 250 million people of Surabaya‚ Bandung 2.4 million people‚ 2.1 million people in Medan‚ Semarang 1.2 million. As the most important brand of FR‚uniqlo carried out through research while segmenting the market. It is divided into men and women‚ old and young‚the mainly age is 16 to 50 years old.The different group of buyers were different according to the regions they belong. Geographic segmentation:
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Describe three barriers to entry within a specific service area in health care and explain why you think these are the most important barriers. The three most important barriers to entry include; firstly‚ resource ownership‚ patents and copyrights‚ government restrictions and start-up costs. Further‚ the resource ownership is the most important barrier to entry. In this way‚ control over critical resources may prevent entry into a market (Eden & Ackermann‚ 2013). For instance‚ entry into strategic
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UNIQLO is a LifeWear selling store‚ which offer you high-quality‚ fashionable clothing designed to be comfortable as conventional basic wear. To shop UNIQLO‚ there are few areas we must pass through. Window display: Design principle: Asymmetrical balance Each side one back company logo‚ 3 mannequins on each side‚ but with different posture/ height. Message given: Winter coat is their key drive Using coat‚ down jacket‚ hats‚ ear warmer to create a winter trends and the white color backdrop gives
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threat to entry‚ the threat of substitutes‚ the power of buyers‚ the power of suppliers and the extent of rivalry between the competitors. Where the forces are high‚ industries are not attractive to compete in. There will be too much competition and pressure to allow reasonable profits. In context to the global pharmaceutical industry the five forces framework map is very relevant in identifying the environmental forces affecting the group of firms producing the same product. The threat of entry: Barriers
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Barriers to Entry While India has gone through economic reform and seems like a good potential for investment‚ they are still dedicated towards protecting domestic businesses in several areas (The World Bank‚ 2011). The dormancy of the government to change regulations on the foreign direct investment (FDI) for retail companies has created a large barrier to entry for companies that want to involve themselves in this industry (Thathoo & Kacheria‚ 2007). While the government has been relatively
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