June 26‚ 2012 Miguella D. Asaña Marketing Management #4 Mr. Ryan Lao Uniqlo is a Japanese company that brings great casual wear to people and around the world. Their target market is for everyone. Young or old‚ class a b and c. Uniqlo retail store is very in nowadays‚ especially here in the Philippines. Because last June 15‚ 2012 they open their store at Mall of Asia Philippines and they’re giving away
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UNIQLO is a LifeWear selling store‚ which offer you high-quality‚ fashionable clothing designed to be comfortable as conventional basic wear. To shop UNIQLO‚ there are few areas we must pass through. Window display: Design principle: Asymmetrical balance Each side one back company logo‚ 3 mannequins on each side‚ but with different posture/ height. Message given: Winter coat is their key drive Using coat‚ down jacket‚ hats‚ ear warmer to create a winter trends and the white color backdrop gives
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in the next five years. Major urban population with different city of 2011‚ Jakarta 921 million people‚ 250 million people of Surabaya‚ Bandung 2.4 million people‚ 2.1 million people in Medan‚ Semarang 1.2 million. As the most important brand of FR‚uniqlo carried out through research while segmenting the market. It is divided into men and women‚ old and young‚the mainly age is 16 to 50 years old.The different group of buyers were different according to the regions they belong. Geographic segmentation:
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Tadashi Yanai is the most successful businessman in Japan. He is also one of the richest man on Japanese Wealth List as the founder and chief executive of Uniqlo. Innovative in management and idea‚ Yanai leads his company from “Uniclo” to “Uniqlo”. By using a more fantastic logo changed in color‚ Yanai expressed Uniqlo’s concept of “From Tokyo to World”. Yanai is well-known as an inspirational leader‚ but he is modest in telling his own experience to people especially the youth. “I might look successful
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contents A message from the Chairman‚ President & CEO Our Group UNIQLO business Business model Products Production Stores People Overseas activities 6 11 14 14 16 18 20 22 23 CSR Corporate history Financial section Investor information Corporate information M&A strategy COMPTOIR DES COTONNIERS FOOT PARK Theory 24 25 26 27 28 30 32 54 55 It all started here The origin of our “anybody‚ anywhere‚ everyday” concept At UNIQLO‚ our goal is to offer casual wear that can be worn by anybody‚ anywhere
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BUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part‚ I will try to give the most objective profile of Uniqlo‚ considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally‚ Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) is
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to illustrate a thesis or principle”1 Uniqlo Co.‚ Ltd. ‚a casual wear designer‚ manufacturer and retailer in Japan. In this paper‚ we will present a case study to identify how this company plans their marketing strategies for their target customers. We also study the organizational scenarios of the planning strategy and make our views about Uniqlo for their future growth. Company History UNIQLO is core business of ‘Fast Retailing’ in Japan
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Introduction to Business Written Proposal Introduction: This report is about Uniqlo’s competitive environment using Michael Porter’s Five Force Model. Uniqlo is a Japanese company which engages in designing casual wear clothes‚ manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices‚ and was seized as an opportunity
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Contextual Analysis of UNIQLO * Introduction UNIQLO‚ an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO‚ it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment. * UNIQLO Business strategy To become one of the top clothing
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Introduction Uniqlo is a Japanese brand and Asia’s biggest clothing retailer‚ as well as the third most pro table fashion brand in the world‚ only behind industry rivals Zara and H&M (Industry Ranking‚ 2017).This brand targets a wide range of consumers and promotes timeless fashion to them. In just two decades‚ Uniqlo grew from a single suburban retail outlet in Hiroshima‚ Japan‚ to the fashion behemoth that it is today‚ with agship stores in every major global city (Lee‚ 2016). Despite the global
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