INTRODUCTION At the beginning of the 21st century‚ retailing has experienced a significant change due to the increase of competition strategies. This report will illustrate the traditional concept of retailing and introduce three new kinds of retail forms and combination’s that has emerged‚ which includes co-branding retailing‚ limited time only stores and retail entertainment in the global market. RETAILING Retail‚ in the traditional sense includes all the activities in selling goods or services
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Question 1 Hennes and Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence‚ to have a holistic sustainable development point of view‚ we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from
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David Llacuna Ferrer (2011950089) Index 1. Inditex Group 1.1 Inditex 1.2 Share information and ownership 1.3 Inditex portfolio 2. Competitors 2.1 H&M 2.2 Uniqlo 2.3 GAP 2.4 Benetton 3. Inditex in South Korea 3.1 Entry strategies 3.2 Entry strategy in South Korea 3.3 Lotte 3.4 SWOT analysis 3.5 Inditex in Asia 4. Bibliography 1. Inditex Group 2.1 Inditex Inditex is a large Spanish multinational and nowadays is the largest fashion group‚ above
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availability with only and one store in Malaysia · Bad responses for certain products which are not suitable and applicable in Malaysia due to climate and season issues. · Production Regions – The largest percentage of merchandise sold in UNIQLO business
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Thinking Global Philippines as a Fashion Capital By Dr. Bernardo M. Villegas INQUIRER.net As the Filipino middle class expands more rapidly in the coming years‚ one of the sunrise industries catering to the domestic market is fashion. Filipino fashion designers and fashion companies will have a reasonable chance to compete with the foreign brands that are increasingly appealing to the large youth market. Having been nurtured in a multicultural society‚ Filipino fashion designers are among the
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ability improvement Nowadays‚ people’s life has improved. Some people have ability to afford the clothes. So it is pushing forward Zara’s development. Threats Competitor: there are lots of famous and fashion couture in the world such as H&M‚ UNIQLO，Gap，etc. Zara must solve and face a lot of challenge and then outstanding in the industry. The cost of Raw material Zara do not put the producing flow in some low cost countries‚ they used centralized production mode to produce the product and
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STRATEGIC MANAGEMENT PAPER ZARA Created By: Anggita Sulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 2.2. Characteristic of a
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start its operations on August 2018. The company will be using unit-based revenue model since it’s a retail business. The company aims to be a well-known retail brand just like the leading brands today namely‚ Forever 21‚ H&M‚ Cotton On‚ Uniqlo‚ Penshoppe‚ and Uniqlo. Revenue Streams The revenue model of Pattymer Clothing is going to be unit-based. We will generate sales by targeting male and female‚ those mostly come from high school and college students‚ and young professionals from class B‚ C
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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“Superior marketing in emerging market is all about tapping into the most affluent tier of customers in emerging-market-cities such as Delhi‚ Shanghai‚ Rio de Janerio and Moscow.” By TONG KAR HEI JENNY More than 20‚000 multinationals which are operating in emerging markets nowadays. [1] They spend a huge sum of budget in the emerging markets marketing campaigns to raise the brand awareness and to boost the sales. The trend is expected to continue to thrive for the coming decades due to the expanding
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