PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO‚ established in 1963. At first‚ it was only a small clothing store sales‚ which have become internationally well-known clothing brands currently. Yanai is general manager of Uniqlo
Premium Marketing
I chose the company is UNIQLO. UNIQLO is a Japanese casual wear designer‚ manufacturer and retailer. The company founded in 1949 by Yamaguchi Abe. It was called Fast Retailing Co at that time. In November 1998‚ they opened their first urban UNIQLO store in Tokyo’s trendy Harajuku district‚ and outlets soon spread to major cities throughout Japan. In 2001‚ sales turnover and gross profit reached a new peak‚ and with over 500 retail stores in Japan‚ Uniqlo decided to expand overseas‚ establishing Fast
Premium Japan United States dollar Uniqlo
Japan’s leading brand from Japan called UNIQLO is one of the successful company and worth to learn. UNIQLO would like to enter to Asian market but is not easy for them to enter the market. The low-priced brands can be profitable but not for long-term. UNIQLO in the Asian market’s performance can be described as a very striking. The core competence is ’low-cost and high-quality’‚ it provides for all ages consumers and to provide fashionable‚ high quality and reasonable price of casual
Premium Clothing Fashion Management
marketers to segregate customers with similar needs and wants as well as similar characteristics from others to cater to that particular group’s requirements.A clear appreciation of customer needs and wants will ultimately lead to an effective segmentation (Grover and Srinivasan‚ 1987; Ranchhod et al.‚ 2001: cited in Dibb‚ 2005).Marketing can be defined‚ according to the Chartered Institute of Marketing (CIM)‚ UK‚ as “the management process that identifies‚ anticipates and satisfies customer requirements
Premium Marketing
Segmentation and Target Market Paper Christopher Reynolds MKT/571 November 11‚ 2013 Bernie Cerasaro Segmentation and Target Market The flooring industry is a very competitive one‚ and this paper will discuss the market segmentation within the flooring industry while also determining the target market of O’Boyle Flooring. Market segmentation is a tool that is used to identify ways to improve the services of the company while growing revenues (Zuckerman‚ 2002). Market segments fall into
Premium Marketing Marketing research Economics terminology
A Study Of Market Segmentation For UK Frozen Food Industry Abstract The objectives of this study are to perform market segmentation for a SME in the frozen food sector. The study could form a basis of segmentation framework for a SME like Eden Farm‚ the framework once developed from academic literature would help to undertake a market segmentation in the frozen food industry with relevant segmentation criteria which would form a basis of targeting
Premium Marketing Qualitative research
Uniqlo is a Japanese casual wear designer‚ manufacture and retailer. In the past few years‚ Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very simple‚ basic and fits for everyone. It offers clean and sleek looks where you can wear them everyday. The main competitors of Uniqlo are Gap‚ H&M‚ Zara‚ Abercrombie‚ and American Apparel. Nevertheless
Premium Clothing Fashion
Background | 4 | | 2.1 | Main business of UNIQLO | 4 | | 2.2 | Organization Chart | 5 | 3 | | Company Analysis | 6 | | 3.1 | External Environment | 7 | | 3.2 | Internal Environment | 9 | 4 | | The Four Management Functions | 11 | 5 | | Conclusion | 13 | 6 | | Recommendations | 15 | References | 16 | I. Introduction. UNIQLO is a new Japanese company‚ inspiring people to wear casual. Its holding company is Fast Retailing Company Limited. UNIQLO‚ which is the mainstay operation‚ has
Premium Retailing Management
Categories vs UNIQLO Function- Based Categories Figure 8: Kaizen continuous improvements – evolution of HEATTECH from 2003- 2013 Figure 9: UNIQLO’s One Table Meeting Figure 10: QFD House of Quality 3 4 5 8 10 12 13 14 15 17 1.0 Introduction Operations is responsible for producing goods and/ or services. What we wear‚ every streaming video watched on a smartphone‚ and other routine
Premium Supply chain management
Q1.An overall strategy :what products or services should FAST RETAILING sell in Indonesia‚to which custoers(market segments)? Demographic segmentation: Indonesia‚with a population of over 248 million is also the fourth most populated country in the world. Indonesia is a very young country‚the average age in this country is 28.5 years old.Indonesia society is fragmented in over 300 tribes‚ there are more than 100 ethnic groups with Javanese(40.6%) being the majority ethnic groups.The
Premium Indonesia Customer Customer service