Marketing Plan Outline Company Background & Executive Summary Situation Analysis-“Where are we now?” 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-“Where do we want to go?” 1. Market Segmentation
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contents A message from the Chairman‚ President & CEO Our Group UNIQLO business Business model Products Production Stores People Overseas activities 6 11 14 14 16 18 20 22 23 CSR Corporate history Financial section Investor information Corporate information M&A strategy COMPTOIR DES COTONNIERS FOOT PARK Theory 24 25 26 27 28 30 32 54 55 It all started here The origin of our “anybody‚ anywhere‚ everyday” concept At UNIQLO‚ our goal is to offer casual wear that can be worn by anybody‚ anywhere
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BUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part‚ I will try to give the most objective profile of Uniqlo‚ considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally‚ Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) is
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General information of the company Location of the store that I visited: UNIQLO‚ 546 Broadway New York Times of visit: 1/15‚ 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas‚ New York‚ NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1‚085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer
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Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6
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SWOT Analysis STRENGTHS Highly Efficient store operation Expertise in inventory control Expertise in distribution and store development Global materials procurement High quality products Devotion to low-cost management and the direct coupling of production and sales at the fastest possible speed and lowest possible cost (Fast Retailing Annual Report‚ 2005). Directly engages in all product planning‚ production‚ quality control‚ distribution‚ sales and sales promotion activities
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Journal of World Business 39 (2004) 49–60 Ethics in international business: multinational approaches to child labor Ans Kolka‚*‚ Rob Van Tulderb a Amsterdam graduate Business School‚ University of Amsterdam‚ Roetersstraat 11‚ 1018 WB Amsterdam‚ The Netherlands b Rotterdam School of Management‚ Erasmus University Rotterdam‚ The Netherlands Abstract How do multinationals address conflicting norms and expectations? This article focuses on corporate codes of ethics in the area of child labor
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CHILDHOOD OBESITY: HOW BIG CAN IT GET Table of Contents INTRODUCTION…………………………………………………………………….p. 3 CURRENT ASSESSMENT...................................................................................p. 4 STRUCTURE AND CURRENT STATE OF THE SYSTEM………………………………....p. 5 INFLUENTIAL EVENTS AND CONTROVERSIES……………………………………….. EXPERT OPINIONS………………………………………………….. TRENDS…………………………………………………………………….. STAKEHOLDERS………………………………………………….. EFFECT ON BUSINESS………………………………………………….. FORESIGHT
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dfmh Financial Management Meaning‚ Objective‚ Scope and Importance of Financial Management Finance is regarded as the life blood of a business enterprise. This is because in the modern money oriented economy‚ finance is one of the basic foundations of all kinds of economic activities. It is the master key which provides access to all the resources for being employed in manufacturing and merchandising activities. It has rightly been said that business needs money to make more money. However
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Introduction Uniqlo is a Japanese brand and Asia’s biggest clothing retailer‚ as well as the third most pro table fashion brand in the world‚ only behind industry rivals Zara and H&M (Industry Ranking‚ 2017).This brand targets a wide range of consumers and promotes timeless fashion to them. In just two decades‚ Uniqlo grew from a single suburban retail outlet in Hiroshima‚ Japan‚ to the fashion behemoth that it is today‚ with agship stores in every major global city (Lee‚ 2016). Despite the global
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