are Apple Inc’s strengths in terms of resources and core competencies in their home market? 10 Marks Resources: technology/innovation capabilities‚ skills and creativity of employees‚ global company with financial strength. Draw from VRIN/VRIO model. Core competencies: in technical innovation‚ legendary user friendliness‚ new product development & previous market penetration success (1.4 million iPhones sold in the first 4 months of launch in developed markets). Core competency should
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Content 1. Introduction 2 2. Ownership advantages 3 2.1 Toyota Production System (TPS) and Just-In-Time (JIT) management 3 2.2 Resource – based view: core competencies of Toyota 4 3. Internalization advantages 6 4. Location advantages 7 4. Conclusion 8 References 9 Appendix 10 1. Introduction As the leading auto manufacturing company‚ Toyota is not only the symbol of Japan‚ but also the one of the best business models for MNCs expansion overseas. Since the company was established
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1. The PESTEL framework: Political factors: · The federal tax credit was summed up to 7‚500$ for what is called qualified plug-in electric drive vehicles. · The U.S. government imposed taxes and at the same time boosted in investment by supporting it through the $1.3 billion invested in the hydrogen powered research. · The government also imposes regulations which might form/deform the shape of the industry thus affecting it negatively positively. Economic factors:
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Introduction Nucleon‚ a small biotechnology start-up company is in the process of human trials for their first potential product‚ i.e.‚ CRP-1. Nucleon has to decide among several alternatives on producing CRP-1 for their long-term survival in the intensively competitive and high-stakes drug industry. Industry Analysis -Porter’s Five Forces The Pharmaceutical industry has several high entry barriers as shown in figure 1. Economies of scale‚ product differentiation‚ government policy and capital
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A CROSS- OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUCHING‚ SARAWAK LAMBAT ANAK LINDONG UNIVERSITI SAINS MALAYSIA 2007 A CROSS-CASE STUDY OF THE COMPETITIVE ADVANTAGE OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUCHING‚ SARAWAK LAMBAT ANAK LINDONG Thesis submitted in fulfillment of the requirements for the degree of Doctor of Philosophy UNIVERSITI SAINS MALAYSIA June 2007 ACKNOWLEDGEMENTS This research undertaking was truly an exercise in endurance and patience‚ more
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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Table of Content 1. Introduction………………………………………………………………………...…2 2. External Analysis (PESTLE‚ Porter’s Five Forces)…………………………….……..3 3. Internal Analysis: (SWOT analysis‚ VRIO analysis‚ Value Chain)......……………....9 4. Recommendation (Corporate Strategy)……………………………………………...14 5. Recommendation (Business Strategy)……………………………………………….16 6. Recommendation (Functional Strategy)……………………………………………..18 7. Implementation……………………………………………………………………....20 8. Conclusion ……………………………………………………..…………………
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“Superior marketing in emerging market is all about tapping into the most affluent tier of customers in emerging-market-cities such as Delhi‚ Shanghai‚ Rio de Janerio and Moscow.” By TONG KAR HEI JENNY More than 20‚000 multinationals which are operating in emerging markets nowadays. [1] They spend a huge sum of budget in the emerging markets marketing campaigns to raise the brand awareness and to boost the sales. The trend is expected to continue to thrive for the coming decades due to the expanding
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incorporate a Focus differentiation strategy where focus is on the higher end of the jeans market‚ yielding stronger profit margins due to price premium. 3. What are Levi’s unique resources/core competencies? Levi bodes well in all aspects of the VRIO framework: Valuable: Has a history of Brand Loyalty and Recognition and remains number one internationally in its markets. Rare: Has a strong branding image. Levi’s is marketed as “authentic” and “genuine” and enjoys customer support. Inimitable:
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versailleAOL Time Warner Inc. – A Bad Idea from the Start? 1. What are the opportunities and threats facing AOLTW (PESTEL analysis)? Pestel analysis: | LOCAL | NATIONAL | GLOBAL | POLITICAL | | The antitrust law is rising. | The government wants to have a more powerful control to avoid monopoly. | ECONOMIC | For AOL it was the top of the internet boom. | The economy start to be hard and slow‚ as show the problem that warner is facing. | AOLTW will take the explode of the internet
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