Operating Strategy ~ The UNIQLO case~ 1142535b Sachiko Okita Introduction UNIQLO is a Japanese casual wear designer‚ manufacturer and retailer. UNIQLO has been recording good sale‚ they made a new sales record‚ 923‚600‚000‚000yen on 2012. In addition‚ they have wide and various customers‚ old and young‚ men and women‚ family and couples etc. Their sex‚ age and life style is different. The key success factor is “No target customer” In 2013 the CEO of UNIQLO‚ Tadashi Yanai made new concept
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following questions: a) Write a brief summary of the organization´s operations (industry‚ products‚ country‚ etc) Inditex is one of the world’s largest fashion retailers‚ welcoming shoppers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 4.780 stores in 77 countries. http://www.inditex.es/es The Inditex Group is made up of more than 100 companies operating in textile design‚ manufacturing and distribution. The group’s success
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The Future of Retail Clothing: Will Uniqlo turn the World Japanese? This case has been written by Professor Marie-Catherine Mars‚ Edhec Business School. This case was made possible through the generous collaboration of Uniqlo France. The author warmly thanks André Tordjman for his valuable help and thought-provoking comments during the writing process. The case was created as a basis for class discussion and does not illustrate either effective or ineffective decision-making in a
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«AT THE PEAK OF FASHION»: Developing a Leadership Strategy for a Large Fashion Retailer UNIQLO Immerse yourself in the case and find out how to become a manager in practice. Suggest the best possible solution — how to lead hundreds of people and plan a range of 1000 items? You need to develop a new strategy for the best store of UniQlo — the leader of the fashion industry! Suggest how to meet the needs of thousands of people a day‚ leave customers satisfied with their purchase‚ and charge them positively
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UNIQLO is a LifeWear selling store‚ which offer you high-quality‚ fashionable clothing designed to be comfortable as conventional basic wear. To shop UNIQLO‚ there are few areas we must pass through. Window display: Design principle: Asymmetrical balance Each side one back company logo‚ 3 mannequins on each side‚ but with different posture/ height. Message given: Winter coat is their key drive Using coat‚ down jacket‚ hats‚ ear warmer to create a winter trends and the white color backdrop gives
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Model. Uniqlo is a Japanese company which engages in designing casual wear clothes‚ manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices‚ and was seized as an opportunity to establish a brand position domestically and internationally. 1. Existing Rivalry 1.1 Number of direct competitors: Gap‚ Bossini‚ Zara‚ Giordano
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the market demands have resulted in fast international expansion and a warm welcome of the business concept on behalf of the public. Inditex is present in 77 countries with stores of its nine different brands. The group’s most renowned brand alone‚ Zara‚ has over 1600 stores around the globe (Inditex‚ N.D.a). Inditex is the only clothing company in the international field with its own manufacturing process. The supply of raw materials‚ the distribution process and the most capital intensive production
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This report is about UNIQLO‚ the world fourth largest fashion retailer (Forbes‚ 2015)‚ which is a dominant clothier in Japan. UNIQLO entered the Chinese market in 2002‚ the first branches was opened in Shanghai‚ which is the first foreign fashion retailer introduced the concept of fast fashion to China and the first one who apply the strategy of General Merchandise Store in China’s fashion retail industry. UNIQLO has maintained its leading position among the foreign fashion enterprise in China. Until
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customer. However‚ business casuals are differentiated in definition and colour is same. The Spa model of Uniqlo makes a differentiation between the substitutes into the industry. Threat of substitutes is low for Uniqlo into the industry. They have followed by one umbrella. Planning to sale department has continued in a process. So it is hard for the rival to make substitute products of Uniqlo. Threat of Suppliers: Threat of supplier is low into the industry because of cheap labour and many
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References: Strategies for change: logical incrementalism. James Brian Quinn Homewood‚ Ill. : R.D. Irwin‚ 1980. Strategies for change: logical incrementalism. James Brian Quinn Homewood‚ Ill. : R.D. Irwin‚ 1980. Zara Fast Fashion. Harvard Business School. 21st Dec. 2006.
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