COMPANY OVERVIEW Zara‚ a trendy Spanish clothing retailer founded in 1975 by Amancio Ortega in La Couruna. It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted
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management. Zara is known around the world as one of the most successful provider of fashion products. This paper presents a description of supply chain management including its elements and components. The different stages of Zara’s supply chain and their contributions to the overall efficiency and effectively of Zara’s business model are discussed. Lastly‚ the paper discusses the different metrics that are used by the firm in measuring supply chain performance. Introduction Zara is one
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1. How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Mission of Zara 1. Response very quickly to the demands of target customers‚ who were young‚ fashion-conscious city dwellers and their tastes in clothing changed rapidly and hard to predict 2. Take advantage of intelligence and trust the judgment of employees throughout the company instead of relying on a small set of decision makers SWOT Analysis SWOT analysis analyzes current situation of organization and identifies factors that may affect desired future outcomes of the organization
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impacted ‚ Zara has succeeded in dominating the market and will not be impacted so much by the extraordinary variety of the global economy . The main reason is that Zara is the fashion brand of Spanish ‚ which do not use monetary fluctuation as dollars and use the currency is relatively safe as Euro. Moreover‚ when recession of economic has occured‚ individual income also will be restricted‚ leading consumers will reduce amount of expenditure‚ including spending on clothes. Fortunately‚ Zara operates
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Efficiency Zara’s supply chain is efficient mainly in terms of time and inventory management as discussed below. Zara allows store managers to order twice per week. The shipments are then prepared and delivered in least possible time. The products are displayed in stores on the same day they arrive. This allows Zara to reduce the lead time whenever required. (Benjabutr‚ n.d.) Moreover‚ Zara is able to get a new product from just a sketch to a store in 4 to 6 weeks. This is considered to be unexpectedly
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Business Analysis Overview The Swedish company Hennes & Mauritz AB is the second largest clothing retailer in the world‚ just behind Spain-based Inditex (parent company of ZARA). The H&M Group’s business consists mainly of sales of clothing‚ accessories‚ footwear‚ cosmetics and home textiles to consumers. In addition to H&M Home‚ the group also owns several brands‚ as shown here‚ which make the company well-known for its
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Strategic capabilities of H&M using appropriate strategy tools with the new recommended strategies for company Course: MBA Master in Business Administration Module: Business Strategy Module Code: MS70076E Student No: 21249209 F.A.O: Vladan Hadzic Word Count: 2335. Date: 16th May 2014 Content: Exclusive summary 1. Introduction 1.1. H&M Company Profile: 2. Value Chain 3. Financial Analysis
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PRESS DOSSIER PRESS DOSSIER The first Zara store opened in 1975 in A Coruña (northwest Spain)‚ where the Group’s business began and where it is still headquartered. Inditex Group stores are today found in all of the world’s major cities‚ always in major shopping areas. Inditex has been listed on the Spanish Stock Exchange since 23 May 2001‚ following an IPO which generated great interest among investors worldwide‚ with shares some 26 times oversubscribed. Inditex shares are also quoted
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Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution‚ manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The
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