INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry
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The Advantages of E-Commerce Kyvonne Coleman‚ Marketing 552 August 26‚ 2013 Professor Maureen Murphy Advantages of E-Commerce Economic Commerce (e-commerce) is a term used to describe any transaction of business that is conducted over the internet where an end-user provides information to receive or purchase a product from a retailor of any sort. Being in an age that majority of businesses thrive off of e-commerce‚ any business down to a fast food restaurant such as Pizza
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Although e-commerce application is not very popular in Sri Lanka‚ there are several organizations which successfully apply e-commerce in their business. One of the such organization is Kapruka (www.lanka.info). The main objective of Kapruka is to provide online shopping facilities. In addition they have wide range of services for customers. They are gift delivery in Sri Lanka‚ photo print and delivery to customers‚ download Sinhala Mp3‚ rent a car in Sri Lanka‚ astrology services‚ and obtain
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E-commerce is the buying and selling of goods and services‚ or the transmitting of funds or data‚ over an electronic network‚ primarily the Internet (Rouse). These business transactions occur in business-to-business‚ business-to-consumer‚ consumer-to-consumer or consumer-to-business (Kinjal‚ 2014). The terms e-commerce and e-business are often used interchangeably. E-commerce is conducted using a variety of applications‚ such as email‚ fax‚ online catalogs and shopping carts and web services (Rouse)
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Further‚ an end client can book from various organizations while never needing to physically move around. They will likewise profit from the capability to book inns and administrations 24 hours a day‚ 7days a week and give consistent turnover to the business. 4.2 Enable Deals‚ Bargains‚ Coupons‚ and Group Buying Despite the fact that there are physical equivalents to arrangements‚ deals‚ coupons‚ and gathering booking‚ makes it a great deal more advantageous. Case in point if a client has a profound
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BT8902 – E-Commerce – 4 Credits (Book ID: B1186) Assignment Set (60 Marks) Answer all questions 6x10 = 60 1. Explain the different activities carried out on E–Commerce‚ with appropriate examples. The core activities that are carried out on Electronic Commerce are: a) Buying and selling of products b) Shipping of products c) Producing financial statements All the above functions are carried out without any human intervention‚ and that is the reason of coining “E” in E–commerce. This
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and mortar e-business Click-and-mortar organizations conduct e-commerce activities‚ but do their primary business in the physical 1- Identify the B2B and B2C transactions B2B- Refers to one business selling to another business via the Web Or Business-To-Business‚ a transaction that occurs between two companies‚ As opposed to a transaction involving a consumer‚ the term may also describe a company that provides goods or services for another company. B2C- Business conducted between
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1.0 BIBLIOGRAPHIC INFORMATION The title of the article is Impact of E-commerce on Travel and Tourism: An Historical Analysis written by the author‚ Farrokh G. Mamaghani‚ D.Sc. The journal for this article is International Journal of Management and was published at the year 2009‚ December. The author of this article‚ Farrokh G. Mamaghani‚ D.Sc is a Bachelor of Science (B.S.) in Physics from University of Tabriz‚ Iran and Master of Science (M.S.) in Systems Analysis and Management from George Washington
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Chapter 1 Case 1.3 pg. 37 Questions 1. Go to jetpens.com and examine the catalog. What impresses you the most? The thing that impresses me the most about jetpens catalog is that there is so many designs and products‚ I was impressed with the features on their website it has a search bar that is easy to find‚ the shopping cart was big and visible in the top right hand corner. The description of each product was satisfying‚ and each product had their own picture and zoom in feature.
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A business is an organization or economic system where goods and services are exchanged for one another or for money. Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit. Businesses can be privately owned‚ not-for-profit or state-owned. Business also can have a number of different types of owner depending on the aims and objectives of the owners. There are different types of Business organization
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