McDonalds Marketing techniques: Ansoff matrix – growth strategy. Description: a) Product development Product development is an Ansoff matrix technique when a business will‚ change certain characteristics of an existing product to meet customer’s needs; they may call the changed product “new and improved” or may give it a new title all together. McDonalds has done this in the past in 2007 when they tried to develop a new burger called the “Big ocean burger” this was used to replace another
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In sociology there are seven main principal perspectives which are Functionalism‚ Marxism‚ Feminism‚ Interactionism‚ Postmodernism‚ Collectivism and New Right. Functionalism In 1951‚ Talcott Parsons introduced the Functionalist view which studies the social structure as a whole of how it functions and how each social structure is important in the interests of society. Functionalism believes that humans and the society have some basic needs‚ institutions and governments may be responsible to meet
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Job Description A job description is a list that a person might use for general tasks‚ functions and responsibilities of a position. It may often include to whom the position reports to‚ specifications such as: Job Title - To make sure applicant knows what job he/she is applying for Location - To inform the applicant of where the job requires him/her to be Description of the organisations business - To show what the applicant will be working with if employed Purpose of job – To show what field of
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TESCO Type – Tesco is one of the biggest Supermarket in the UK. It is not a local or a national business as they have shops all around the Europe. Tesco is a global business as it got stores in 14 countries across Asia‚ Europe and North America. Tesco belongs to the private sector which is run by private individuals or groups and is not under the government control. Tesco belongs to the tertiary sector because it provides goods and services to their customers. Purpose – Tesco’s main
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Communication P1 P.1 – Produce a guidance document explaining the role of effective communication and interpersonal interaction in a health and social care context for a new member of staff (using a hospital or care home setting) to include: Communication: text messaging‚ written‚ oral‚ signing‚ technology. Interpersonal interaction: language‚ non-verbal (choose 2 issues under each heading from unit specification page 3). Effective communication The role of effective communication
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Help Sheet - Unit 36 P1 & P2 P1 - Present a brief overview of your initial business idea to the group. You must address the following: What is the name of the business‚ its logo and slogan? What type of business is it? Where will it be located? What are your unique selling points? What sort of person would be a customer? You need to produce a Powerpoint with 5 slides to act as a background to your presentation. a. The first slide should state the business name‚ logo‚ slogan and perhaps one
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tasks concept. Shaper: Initiator Energizer The Shaper is a dynamic‚ outgoing member of the team; they are often argumentative‚ provocative‚ they push the group towards agreement and decision-making‚ keen to remove barriers and embrace challenges.[1] Completer-Finisher Recorder They are never at ease until they have have checked every detail and made sure that everything has been done and nothing overlooked. It is not that they are overly or irritatingly fussy: their obsession is an expression
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The Role of Effective Communication and Interpersonal Interaction Effective communication is a big part of the various skills that are required by personnel within a health and social care setting and it is mainly to ensure that they are effective at meeting the needs of the numerous people who use the services that they help to provide. In order for them to develop effective communication skills‚ they will need to be aware of the use of communication theories. A wide range of communication theories
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Unit 4: business communication P1: Describe the types of information used in your organisation‚ choosing one from each of the following categories: verbal‚ written‚ on-screen‚ multimedia‚ web based. The organisation I have chosen to write about is the NHS‚ this is a government organisation which is funded by taxation and enables all UK residents to be entitled to free healthcare. Verbal Communicating information verbally by speaking face to face can be the best way of communicating as there is less
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P1: Explain all 6 psychology perspectives. M1: Choose 2 perspectives and extend your explanations to access them. i.e. look at all the factors in detail and assess how useful they are to study human behaviour. In this essay I will be talking about the 6 perspectives which are; social learning theory‚ behaviourism theory‚ biological theory‚ psychodynamic theory‚ cognitive theory and humanism. I will be talking about the theorists involved with psychology and the tests they done to prove their theories
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