UNIT 12 E-Marketing Course: International Business Studies Name company: Zara Student name: Karen Schoolyear : 2012/2013 Index Chapter 1: Introduction. Chapter 2: Background of Zara Chapter 3: Managing overload of market feedback and meeting higher customer expectations Chapter 5: Technological challenges Chapter 6: Maximum exposure to internet service providers (ISP) Chapter 7: Cultural differences Chapter 8 : Lower customer confidence Chapter 9: Other globalisation
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Environmental Factors The Coca-Cola Company was established in 1886 in the United States. Today‚ the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture‚ customs‚ and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing
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D2 Evaluate how future economic‚ political‚ legal and social factors impact the strategy of an organisation Economic Factors Economic factors have always been a concern for businesses like Tesco’s this is because the economy is continuously changing. In 2008 we experienced a worldwide recession which affected every business after the stock market collapsed. Tesco’s were also affected by the recession which resulted in their profits decreasing however they did find a way to benefit from the
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Introduction This report evaluates how future changes in the legal‚ social‚ political and economic factors may affect the growth strategies of Coca-Cola Enterprises Ltd. The report also briefly explains how a forecast change in the aforementioned factors may influence the plans of Coca-Cola Enterprises Ltd. The following are the 4 main factors: 1.Economic Factors In the future‚ economic factors will have the greatest influence on Coca- Cola Enterprises Ltd. The Office of Budget Responsibility
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Operational Issues Operational issues are the issues arising in the process of how something is done; these are the 4 types of operational issues Organizations have to store and manage countless pieces of information. These are very important and confidential Information. Information is received by the businesses mainly in two ways. The organization receives the information it requires The staff receives the information To make sure that information is managed appropriately‚ a number of policies
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Unit 3: Introduction to marketing Task 6 Draft/version: 1 Tutor: W. van Gaasbeek Student: Oussama Fadlaoui Class: IBS 1b Date: 30-10-2014 Notes per slide Slide 1 The business I have made up is a business-to-business company which imports fresh mint tea of the best quality from Morocco. MoroccoTea is an international company importing fresh mint tea from Morocco and sells it to other businesses for a profit. Slide 2 My target audience mainly consists of the Moroccan people who immigrated
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Unit 1 the business environment Tescos Political factors This could include government support‚ provide‚ enhancing skills of the working population of Tesco’s which may include training days or induction days if you have just been previously employed. The main factor could be government support which has to routes that it can go down. Direct support or indirect support which also includes the fiscal policy which is linked with taxes‚ vat and cooperation tax The level of taxation changing
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Unit 1 P5‚ P6‚ M3‚ D2 I am on placement in an eye hospital and I carried out one to one communication with a patient‚ it was whiteness by my placement supervisor. I used argyles communication theory to help me to successfully achieve affective communication. This one to one took place on the 20th of November 2012. In stage one I started deciding that I was going to carry out a one to one with a patient. I decided to talk to them and begun to think about what I was going to ask the patient. In
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Legal factors Legal factors are those that impact businesses in a legal way. The legal factors would be ranked and analysed. They include: providing a framework for businesses‚ consumer protection and employment law‚ ensuring fair and honest trading. PROVIDING FRAMEWORK FOR BUSINESSES This law is very important because it gives businesses legal protection and also gives them some degree of certainty as to what the business has to gain and loss in extreme cases such as business bankruptcy
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P6‚ M3 In this assignment I will be writing about how stakeholders in two selected organizations of my choice are affected by P.E.S.T.L.E this will show how each one is affected by P.E.S.T.L.E; P olitical E conomic S ocial T echnological L egal E nvironment Definitions: Political Factor- An activity related to government policy and its administrative practices that can have an effect on something. Most business operators will keep a watchful eye on any political factor‚ such as new legislation or
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